Digital Marketing Specialist

Digital Marketing Specialist – Americas

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Location: Hybrid - Boston, MA

Reports to: Senior Digital Marketing Manager

Travel: 0%

We are seeking a results-driven Digital Marketing Specialist to take our paid media efforts to the next level. In this role, you will be responsible for developing, executing, and optimizing paid search and social media campaigns to generate high-quality leads and maximize ROI for our Americas commercial team. If you thrive in a data-driven environment, love A/B testing, and have a passion for optimizing digital campaigns to fuel business growth, we want to hear from you!

Key Responsibilities

• Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft (Bing) Ads to drive high-quality leads and conversions.
• Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI.
• Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance.
• Continuously monitor and analyze campaign performance, leveraging insights to refine targeting, ad creatives, and bidding strategies.
• Collaborate with the creative team to develop compelling ad copy, graphics, and video content.
• Conduct A/B testing and audience segmentation to enhance campaign effectiveness.
• Stay updated on industry trends, platform changes, and emerging digital marketing opportunities.

Qualifications & Experience

• 3+ years of hands-on experience in managing Google Ads and Microsoft Ads campaigns.
• Proven expertise in paid social media advertising (Meta, LinkedIn, Reddit).
• Experience working with YouTube influencers for advertising and brand partnerships a plus.
• Strong analytical skills with experience in Google Analytics, conversion tracking, and attribution modeling.
• Proficiency with ad management platforms, audience targeting, and bid strategies.
• Excellent communication and negotiation skills for influencer collaborations.
• Ability to work cross-functionally with creative, content, and sales teams to align marketing strategies with business goals.

Preferred Qualifications

• Experience with B2B marketing and lead generation.
• Knowledge of programmatic advertising and remarketing strategies.
• Familiarity with marketing automation tools and CRM platforms.
• Google AdWords certified preferred.

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $75,000 - $91,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage, and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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