Marketing Analyst

Marketing Analyst

Team overview and job responsibilities

We are looking for a Marketing Analyst to join our MID team. Based in Heredia - Costa Rica, some work experience would be an advantage but is not essential - ultimately, it's your desire to learn and your blend of communication, organization, and team working skills that will be important. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We're looking for people with a passion for success — on the job and beyond.

Tasks and responsibilities

• Customer centricity
• Develop strategies to improve our corporate and commercial branding on the regional market
• Support customers to improve our brand presence on POS and increase sale out on them
• Support customer marketing and sales initiatives
• Manage customers contracts
• Tradeshows or fairs organizations
• Supports purchasing process according to annual budget
• Strong relation and support to Prysmian commercial team
• Assists with the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects
• Generate content in collaboration with sales and technical teams
• Implements marketing and communication materials to meet strategies and programs in collaboration with sales and technical teams
• Support marketing, merchandising and propose creative solutions to business strategies and affiliated programs to promote products and services through traditional or digital channels to increase exposure to the target audience
• Supports the implementation of marketing programs and analyzes their effectiveness
• Uses specific marketing strategies and collaborates on media (e.g., print, broadcast, digital) to launch and position products and services in a business sector
• Creating communication media: presentation, posters, flyers
• Generate media content: podcast, digital campaigns, etc.
• Follow-up of the media plan

Knowledge/Skills/Abilities

• Customer service
• Professional communication
• Understanding of communication, marketing, conversion, and online customer attainment
• Strong creative and critical thinking skills
• Self-starter who can work independently and collaborate with a team
• Attention to detail and ability to drive projects

Who are we looking for?

• Active student or graduate of business administration, marketing, journalism, public affairs, communications, or related field
• English Level Intermediate
• Strategic mindset: anticipate future trends and implications accurately
• Energized when faced with ambiguity and uncertainty; deals constructively with problems that do not have clear solutions or outcomes
• Proactive
• Focus on solutions and results
• Open to learn
• Proficiency with all Microsoft Applications (i.e., Word, Excel, Teams and Outlook)
• Proficiency with social media and websites content development