Digital Transformation Marketing Senior Specialist (chuyên Viên Cấp Cao Tiếp Thị Chuyển Đổi Số)

Digital Communication Manager

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Prudential has been gaining a strong competitive advantage thanks to its well-respected leading brand in Vietnam life insurance market. Being the owner of Digital Experience & Digital Performance of Prudential, Digital team plays a vital role in differentiating & defining the new way PVA approach and engage with its stakeholders (customers, sales forces, employees, shareholders, government & business partners…) for business growth.

This position is responsible for the management of planning and implementation of communication activities for Prudential digital platforms. This process includes change management planning, creative production management, performance tracking, analysis and reporting to ensure the quality of delivery and success of the transformation.

Job Responsibilities:

• Design and manage communication plan for all digital platforms under Digital team to ensure all agents adopt the new system and know how to use the features within the product.
• Manage the planning and execution of communication activities from production preparation to promotion stage.
• The creative production management includes managing agency and a team of design, video and content.
• Collaborate closely with internal and external stakeholders to manage the execution plan.
• Build up a good relationship with distribution channels to design and manage Change Management Plan effectively
• Performance tracking, analysis and reporting to ensure the quality of communication and engagement for digital transformation.
• Others: to be assigned by the Line manager or Company's management (if any).

Job Accountability:

• Manage the planning and implementation of digital user communication programs.
• Collaborate with relevant stakeholders for implementation.
• Performance tracking and report to relevant stakeholders.
• Execute communication to adopt and retain users/staff, for both digital ecosystem and innovation hub to deliver committed KPIs
• Support in digital project go-to-market optimization

Job Requirements:

Qualifications:

• At least with University/College degree with experience in Customer relations management.

Experience:

• At least 3 years of experience in related field with proven achievements, including from-1-year agency background.

Knowledge and skill:

• Technical skill: Canva & PowerPoint design. Content creation. Have experience in production of ATL materials & channels. Fluency in MS Office & Business English.
• Diverse channel execution is a big plus.
• Good communication skills, both written and verbal.
• Experienced with Distribution/Sales Activation is a plus.
• Customer services and positive mind-set.
• Ambitious to deliver innovation and high performance.
• Nimble and responsive to meet demands, can manage multiple demands and agile when business needs and requirements change.
• Strong teamwork spirit and skill.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.