Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

At Prose, we create custom beauty that's inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person's needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We're looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

We are looking for a customer-first Senior Lifecycle Marketing Manager to lead the outbound communication strategy across the customer journey. This role will own the project management and briefing strategy for email and sms outbound communications content, managing audiences communications editorial calendar and supporting acquisition, engagement, and upgrade initiatives.

You'll develop and execute a global brand content strategy that includes evergreen, seasonal, and campaign-based messaging across multiple audiences. In partnership with the other members of the Lifecycle Marketing team, Brand, Design, and Digital Product, you'll drive acquisition, engagement and monetization through testing, content optimization, and performance tracking.

This role reports to the Director of Lifecycle and MarTech and requires expertise in lifecycle marketing, omnichannel campaigns, testing frameworks, email foundations, and quarterly/annual editorial communication planning.

Key Responsibilities

• Leading the lifecycle marketing content and communication strategy to optimize our cross-audiences batch and blast editorial program for emails and sms by partnering with brand marketing, creative performance, design, analytics, product, and engineering teams.
• Contributing to optimizing lifecycle journey strategies within the CRM platform by sharing best practices and recommendations to enhance targeting and personalization, aligning with the broader communication goals. You'll also own the final QA of all communications for your projects.
• Translating customer insights and research findings into strategic messaging that informs the capability roadmap for lifecycle marketing, spanning acquisition, retention, and monetization, through a data-driven communication strategy.
• Liaising with teams and leadership about Lifecycle Marketing projects timelines, benefits and objectives. Bringing best practices for optimizing the Lifecycle program performance.

Key Qualifications

• You have 7+ years of experience in outbound communications strategy for emails and sms potentially in a subscription environment or beauty company, with brand or product marketing experience specifically in lifecycle marketing omnichannel communications and programs. Testing and experimentation skills for sharing results and pre-briefing strategic frameworks based on learnings and warnings.
• Strong project management skills with the ability to lead team sprint planning, prioritize, pivot and analyze a wide range of initiatives in a fast-paced environment with great organizational and interpersonal skills and the ability to disseminate ideas and findings to varying groups/levels of stakeholders.
• Email coding experience using HTML, CSS, JSON, ESPs (Iterable is a plus), template scripting as Liquid or Handlebars to unlock personalization, excellent communication skills, attention to detail, and a results-driven mentality are also required.

Perks & Benefits

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site

In the New York Area, the anticipated base salary range for this role is $130,000 to $140,000 annually (+10% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.

Prose Values

Intentional Inclusivity

We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.

We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another's perspective. It's a key ingredient to our innovation.

Connected Collaboration

Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.

We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.

We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.

Humanity Always

We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.

We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.