Lead Generation & Marketing Coordinator - Remote Eligible

Lead Generation & Marketing Coordinator

We are seeking a proactive, engaging Lead Generation & Marketing Coordinator to support lead generation and digital engagement initiatives across My Salon Suite's corporate locations. This role plays a critical part in nurturing prospective suite members, managing day-to-day lead outreach, and supporting brand building marketing activities.

The ideal candidate is an excellent communicator with a passion for social media, content coordination, and customer interaction. This position requires a detail-oriented individual who is motivated to contribute to leasing success, digital community engagement, and marketing performance.

The Lead & Marketing Coordinator will collaborate closely and will report directly to the Territory Field Manager, assisting with outreach efforts, content scheduling, and reporting to drive business growth.

Essential Functions

Lead Outreach & Engagement

• Make timely and professional initial contact with inbound leads via phone, text, email, and social media direct messaging using provided scripts and templates.
• Qualify leads by identifying key criteria (i.e. location, licensing, specialty, availability for tours).
• Log communications, lead interactions, and status updates accurately in the SuiteForce CRM system.
• Coordinate tour scheduling between prospective members and district/area managers.
• Send confirmations and reminders to ensure a positive and consistent lead experience.
• Conduct nurture-stage follow ups and assist in maintaining lead engagement pipelines.
• Flag high-priority or inactive leads for further review and strategic follow up by management.

Social Media Support

• Assist with creating and scheduling content across Instagram, Facebook, and TikTok using pre-approved brand materials and locally sourced content.
• Engage with followers by responding to comments, messages, and tags to foster community interaction.
• Monitor and update Google Business Profiles; track and respond to online reviews in coordination with marketing leadership.
• Collect and organize user-generated content, testimonials, and suite success stories from internal partners.
• Participate in the planning and execution of local campaigns and brand promotions.

Marketing Coordination & Reporting

• Track lead source attribution (i.e., Google Ads, social media, referrals, walk-ins).
• Support campaign tracking, performance monitoring, and reporting on key marketing KPIs.
• Assist with analyzing ad effectiveness across Facebook, Instagram, and Google Ads platforms under the guidance of the Territory Field Manager.
• Maintain marketing asset libraries and assist with creative deliverables, when needed.

Competencies

• Strong attention to detail and ability to follow structured processes.
• Excellent interpersonal and communication skills.
• Calm, professional demeanor when engaging with prospective members.
• Reliable, accountable, and committed to delivering quality service.
• Creative mindset with a collaborative spirit.
• Naturally engaging and confident when communicating via phone, email, and text.
• Passionate about marketing, small business, and supporting entrepreneurs.
• Self-starter with the ability to work independently in a structured remote environment.
• Detail oriented and organized, with the ability to manage multiple priorities.
• Enthusiastic about learning, growing, and contributing to team success.
• Familiarity with social media scheduling and engagement tools (i.e., Meta Business Suite, Later, Hootsuite, Buffer).
• Comfortable navigating CRMs and marketing platforms for tracking and reporting.
• Basic knowledge of content planning and campaign tracking is a plus.

Work Environment

This is a remote position and operates in a virtual team setting. The role relies on consistent communication through digital tools such as video conferencing, email, and chat platforms.

Physical Demands

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to walk, talk, see and hear. And lift up to 20 pounds.

Position Type/Expected Hours of Work

This is a full-time, exempt position of approximately 40 hours per week, generally Monday through Friday. Occasional evening or weekend availability may be required to accommodate lead engagement across time zones.

Travel

Travel is primarily during business days, out-of-the-area and overnight travel is expected based on individual job responsibilities. Some of the travel may occur on weekends. Company events may include Summits and the Annual Conventions may also include travel. Travel is expected to be less than 10%.

Required (or Preferred) Education and Experience

• 1+ years of experience in customer engagement, marketing coordination, sales support, or related roles.
• Strong verbal and written communication skills.
• Proficient in Google Workspace (Docs, Sheets, Gmail, Calendar).
• Familiarity with social media platforms including Instagram, Facebook, and TikTok.
• Experience using CRM tools (i.e., SuiteForce, Salesforce, HubSpot) is preferred.

EEO Statement

Propelled Brands provides equal employment opportunities (EEO) to all Team Members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Propelled Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Compensation: $55,000.00 - $65,000.00 per year

We are Propelled Brands. Our family of brands includes FASTSIGNS®, MY SALON Suite®, and Camp Bow Wow®, all of which have found tremendous success in their respective industries.

FASTSIGNS® is the leader in the $29 Billion sign industry.

MY SALON Suite® is a principal leader in the rapidly growing salons and beauty services sector and are on the way to becoming one of the nation's largest salon suite franchisors.

Camp Bow Wow® is a leading franchise brand in the rapidly growing pet care industry with over 200 franchise locations in 40 states and Canada.

With our resources, guidance, and support, they are all poised for even brighter futures after joining Propelled Brands.

Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual's unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees' teams, and our stakeholders.