Senior Marketing Programs Manager, APAC - Remote Eligible

Senior Marketing Programs Manager

Proofpoint is looking for a Senior Marketing Programs Manager to lead and scale our email and webinar demand generation programs in APAC, covering India, Australia, New Zealand, and South East Asia regions. This role sits within a centralized global demand generation function and partners closely with regional field marketing teams to deliver high-impact, consistent, and scalable programs that drive pipeline. This is a highly cross-functional role ideal for someone who thrives at the intersection of strategy, execution, and optimization, and is passionate about delivering the right message to the right audience at the right time.

Your Day-to-Day

Own and scale core demand channels (Email & Webinars):

• Own the APAC email marketing channel, including campaign calendar, strategy, execution, testing, and performance reporting
• Plan and execute a quarterly webinar program (live events, demos, eSummits) aligned to regional priorities and pipeline goals
• Drive consistency and scale by standardizing processes, templates, and best practices across programs

Partner with regional and global stakeholders:

• Act as the primary liaison between global demand gen and APAC field marketing, ensuring alignment on priorities, messaging, and execution
• Support field, partner, and campaign teams with email and webinar program strategy and execution
• Collaborate with content, product marketing, and sales to source webinar topics, speakers, and messaging

Execute and optimize programs end-to-end:

• Manage full lifecycle execution in Marketo, including program builds, email sends, smart lists, and nurture streams
• Build and maintain targeted nurture programs by product, persona, and industry
• Oversee webinar program execution from concept through promotion, delivery, and follow-up
• Develop and manage segmentation strategy and database health to improve targeting and engagement

Drive performance and continuous improvement:

• Create and execute A/B testing strategies across email and webinar channels (subject lines, timing, formats, etc.)
• Monitor and report on program performance, including engagement, conversion, and pipeline influence
• Ensure adherence to email deliverability and compliance best practices
• Build and maintain a library of templates and scalable assets for reuse across regions

What You Bring to the Team

• 5–7 years of experience in B2B demand generation, with strong hands-on expertise in email marketing and webinars

• Proven experience executing integrated, multi-channel campaigns that drive measurable pipeline impact

• Strong proficiency in Marketo and Salesforce (required)

• Experience with webinar platforms such as ON24, BrightTALK, or Zoom

• Deep understanding of segmentation, lead lifecycle, and nurture strategies

• Knowledge of email deliverability, anti-spam regulations, and best practices

• Strong project management skills with the ability to manage multiple stakeholders and priorities across regions

• Experience working in a global + regional (matrixed) environment is highly preferred

• HTML and/or CMS (e.g., Drupal) experience is a plus

What Success Looks Like

• Scalable, repeatable email and webinar programs that drive consistent pipeline across APAC

• Strong alignment between global strategy and regional execution

• Measurable improvements in engagement, conversion rates, and pipeline contribution

• Increased efficiency through standardization, templates, and best practices

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We're a customer-focused and a driven-to-win organization with leading-edge products. We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly 'culture-add', and we strongly encourage people from all walks of life to apply. We believe in hiring the best and the brightest to help cultivate our culture of collaboration and appreciation. Apply today and explore your future at Proofpoint! #LifeAtProofpoint

Our Culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

Interested? Submit your application along with any supporting information- we can't wait to hear from you!