Marketing Manager - Remote Eligible

Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a science-backed eCommerce wellness brand with a strong emphasis on education, credibility, and long-term brand trust. The team includes a Creative Director and Graphic Designer, but is currently missing a dedicated marketing owner to coordinate execution, manage external partners, and provide clear visibility into performance. As the business scales, leadership is seeking a hands-on marketing manager to bring structure, alignment, and accountability across channels.

Role Overview

The Marketing Manager will serve as the central point of ownership for marketing execution and coordination across the organization. This role is responsible for translating high-level business goals into clear marketing initiatives, managing vendors and workflows, and ensuring performance is tracked and communicated effectively.

This is a hands-on, execution-focused role for someone who thrives in organization, cross-functional collaboration, and accountability. The Marketing Manager will work closely with leadership, creative, and specialized marketing partners to ensure marketing efforts are cohesive, aligned, and results-driven.

Key Responsibilities

Marketing Strategy Execution & Alignment

• Translate business objectives into clear, actionable marketing priorities across organic, paid, email, SEO, and partnership initiatives
• Ensure messaging, timing, and channel execution are aligned across teams to avoid siloed efforts
• Maintain consistency in brand positioning by reinforcing the brand's science-based, educational approach across all marketing touchpoints
• Partner closely with the Creative Director to brief creative, set priorities, and ensure execution aligns with broader marketing goals

Affiliate & Social Partnership Management

• Own and manage the affiliate program, including partner identification, onboarding, content coordination, and performance tracking
• Identify and develop social-first partnership opportunities with creators, affiliates, and brand-aligned collaborators on TikTok and Instagram
• Ensure affiliate and partnership content aligns with campaign objectives, brand standards, and compliance requirements

Vendor & Channel Oversight

• Act as the primary point of contact for external partners and agencies (e.g., paid media, SEO)
• Set clear expectations around scope, timelines, deliverables, and success metrics
• Own project management workflows in Zoho, including timelines, task tracking, and cross-team coordination
• Regularly review performance and recommend improvements to efficiency and ROI

Performance Tracking & Reporting

• Own marketing reporting across channels, providing leadership with clear and actionable performance visibility
• Analyze results to identify trends, gaps, and optimization opportunities
• Collaborate closely with the Email & CRM Specialist to align lifecycle data, attribution, and insights

Cross-Functional Collaboration

• Work closely with the Creative Director and Graphic Designer to ensure creative assets support campaign objectives
• Develop and submit clear briefs to creative and copy teams, including objectives, timelines, and deliverables
• Provide direction and prioritization to content creators and contractors
• Improve team cohesion through organized workflows, communication norms, and accountability
• Use Ninety (90) to manage weekly meetings, to-dos, and quarterly priorities

Qualifications

Experience

• 3–4+ years of hands-on experience managing multi-channel marketing initiatives from planning through execution
• Experience working with eCommerce, health, wellness, or education-driven brands strongly preferred

Skills

• Strong organizational and project management skills
• Comfort managing both internal stakeholders and external vendors
• Ability to interpret performance data and translate insights into action

Mindset & Attributes

• Ownership-driven with a strong bias toward execution
• Proactive problem solver who brings structure to fast-moving environments
• Comfortable working autonomously while collaborating cross-functionally

What Success Looks Like

• Marketing initiatives are clearly prioritized, organized, and executed on schedule
• Leadership has consistent visibility into marketing performance and ROI
• Vendors and internal teams are aligned and accountable
• Reduced friction and inefficiency across marketing operations

Opportunity

This role offers the opportunity to play a pivotal role in strengthening marketing operations, improving performance visibility, and helping build a scalable, well-aligned marketing function within a growing, mission-driven wellness brand.