Lifecycle & Engagement Marketing Manager - Remote Eligible

Lifecycle & Engagement Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a global, AI-powered wellness platform focused on inspiring and engaging workforces through personalized wellness experiences. Their offering includes challenges, coaching, rewards, next-generation Employee Assistance Programs (EAP), and health management solutions. The platform supports both employees and administrators by delivering scalable, data-driven engagement across the full wellness journey.

Role Overview

The Lifecycle & Engagement Marketing Manager will own the strategy and execution of user engagement across the full lifecycle, from activation and onboarding through retention and reactivation. This role is responsible for designing, building, and optimizing multi-channel lifecycle programs that drive consistent usage, habit formation, and long-term loyalty.

This is a hands-on, strategic role working closely with Product, Data, Engineering, Marketing Ops, and Sales. The ideal candidate is highly analytical, systems-oriented, and experienced in building scalable lifecycle programs powered by behavioral data, experimentation, and personalization.

Key Responsibilities

Lifecycle Strategy & Ownership

• Develop and lead lifecycle engagement strategies across activation, onboarding, engagement, retention, and winback
• Design motivating, human-centered lifecycle messaging that scales across diverse user segments and use cases
• Ensure lifecycle programs support both user value realization and business objectives

Marketing Automation & Triggered Journeys

• Own lifecycle orchestration within Iterable, including:
• Triggered journeys based on user behavior and milestones
• Onboarding, adoption, habit-building, and reactivation flows
• Continuous optimization of timing, logic, and messaging
• Act as the subject matter expert for lifecycle automation strategy and execution

Data, Analytics & Insights

• Own lifecycle reporting and analysis using Mixpanel, including:
• Funnel analysis to identify drop-off points
• Cohort analysis to inform retention strategies
• Scalable dashboards to track lifecycle performance
• Translate behavioral data into clear insights and optimization recommendations

Lifecycle Data Management

• Partner with Marketing Operations to ensure clean, scalable lifecycle data
• Support audience segmentation, lifecycle stage definitions, property governance, and suppression logic
• Ensure data integrity across lifecycle tools and reporting systems

Multi-Channel Engagement Expansion

• Develop engagement strategies beyond email and push notifications, including:
• Slack nudges to drive participation and invitations
• Microsoft Teams reminders to improve attendance and follow-through
• Zoom post-session follow-ups to sustain engagement after live events

Cross-Functional Collaboration

• Partner closely with Product and Engineering to align lifecycle strategy with product features and data instrumentation
• Collaborate with UX to define message moments, tone, and in-app engagement experiences
• Work with Marketing Ops to ensure lifecycle scalability, governance, and tooling alignment

Qualifications

Experience

• 3+ years of experience in Lifecycle, CRM, or Engagement Marketing
• Background in B2B SaaS, health tech, or wellness platforms strongly preferred

Skills

• Hands-on experience with lifecycle and marketing automation platforms (Iterable, HubSpot, Braze, Marketo, or similar)
• Strong analytical skills with the ability to turn data into actionable insights (SQL familiarity is a plus)
• Deep understanding of segmentation, A/B testing, and lifecycle optimization best practices
• Experience building messaging strategies for multiple user types (e.g., admins vs. end users)

Mindset & Attributes

• Ownership-driven with a strong bias toward execution and iteration
• Highly analytical, structured, and detail-oriented
• Proactive self-starter who thrives in fast-paced, cross-functional environments
• Clear and confident communicator with strong written and verbal skills

What Success Looks Like

• Improved activation rates and faster achievement of onboarding "aha" moments
• Increased Weekly Active Users (WAU) and reduced churn across user segments
• Strong lifecycle campaign performance (open rates, CTRs, conversions)
• Consistent experimentation cadence driving measurable improvements
• Actionable insights that influence product and marketing roadmaps

Opportunity

This role offers the opportunity to own and scale a critical lifecycle function within a growing AI-powered wellness platform. You will directly impact user engagement, retention, and long-term value while helping shape how personalization, automation, and data-driven experiences are delivered at scale.