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Development, implementation, and optimization of online marketing strategies (SEO, SEA, social media, display, content, email, marketing automation)
Planning, execution, and analysis of performance and branding campaigns
Responsibility for achieving KPIs (traffic, leads, conversion, ROI)
Budget planning, control, and reporting in the area of online marketing
Identification and implementation of optimization opportunities in the digital funnel
Management of external agencies and partners
Close cooperation with content, sales, and product management
Observation of market trends and integration of innovations into the marketing strategy
Completed degree in marketing, communication, or comparable training with a focus on digital marketing
Several years of professional experience in online marketing
In-depth knowledge of SEO, SEA, social media advertising, content marketing, and web analytics
Experience with common tools: ZOHO Apps, Google Ads, Meta Business Manager, Google Analytics (GA4), Tag Manager, CMS, CRM systems, marketing automation
Secure handling of KPIs, budget responsibility, and data-driven marketing
Very good German and English language skills