Product Marketing Specialist

Product Marketing Specialist

General Dynamics Mission Systems (GDMS), a market leader and technology innovator, is seeking a talented Product Marketing Specialist to join our team, to focus on maintaining and growing GDMS' customer base and content. As a Product Marketing Specialist, your responsibilities will include, but are not limited to, managing and performing the following tasks within assigned markets and product areas:

Essential Job functions & Responsibilities:

• Key role in the creation and implementation of marketing campaigns and product launches
• Conduct market research and competitive analysis to support product positioning.
• Develop and update marketing collateral, including brochures, presentations, and sales tools.
• Serve the product marketing team in facilitating cross-functional activities.
• Monitor and report on the effectiveness of marketing campaigns.
• Assist in organizing and managing customer and partner events, webinars, and trade shows.
• Gather feedback from customers and partners to inform product development and marketing strategies.
• Collaborate with the sales team to gather feedback and insights on marketing materials.
• Manage marketing databases and ensure accurate and up-to-date information of market analysis, competitive activity and customer needs/desires.
• Supports periodic reviews with Sales/Marketing leadership that present go-to market materials, content, messaging, strategies and results desired.
• Delivers consistent, professional product marketing and sales materials
• Creates information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for our capabilities and products
• Supports tradeshows, targeted direct selling events and technical symposia
• Performs analytical and research activities in support of the business development and acquisition, strategic planning, proposal development and/or marketing service functions
• Ensures all advertising is consistent with company branding guidance and upholds the company's reputation
• Provide administrative support to the product marketing team as needed.

This estimate represents the typical salary range for this position based on experience and other factors (geographic location, etc.). Actual pay may vary. This job posting will remain open until the position is filled.

USD $108,374.00 - USD $117,264.00 /Yr.

At General Dynamics Mission Systems, we rise to the challenge each day to ensure the safety of those that lead, serve, and protect the world we live in. We do this by making the world's most advanced defense platforms even smarter. Our engineers redefine what's possible and our manufacturing team brings it to life, building the brains behind the brawn on submarines, ships, combat vehicles, aircraft, satellites, and other advanced systems.

We pride ourselves in being a great place to work with this shared sense of purpose, committed to a diverse and exciting employee experience that drives innovation and creates a community where all feel welcome and a part of something amazing.

We offer highly competitive benefits and a flexible work environment where contributions are recognized and rewarded. To see more about our benefits, visit https://gdmissionsystems.com/careers/why-work-for-us/benefits

General Dynamics is an Equal Opportunity/Affirmative Action Employer that is committed to hiring a diverse and talented workforce. EOE/Disability/Veteran