Senior Analyst - Marketing Operations

Senior Analyst In Marketing Operations

Responsibilities What Makes This Opportunity Unique At Principal Financial Group, we are motivated by dedication to outstanding quality and executional excellence. As a Senior Analyst in Marketing Operations, you will play a crucial part in building our marketing campaigns and ensuring their flawless execution. This role presents an outstanding opportunity to work with pioneering technologies and collaborate with top-tier professionals to develop impactful marketing campaigns!

Key Responsibilities:

• Develop and implement sophisticated audience segmentation strategies with Data Extensions, Filters, and advanced SQL queries.
• Build and optimize multi-step Customer Journeys using Journey Builder, Automation Studio in Salesforce Marketing Cloud and.
• Lead CDP integrations to enable unified customer profiles and support real-time personalization across channels.
• Manage and monitor multi-channel campaign deployments, including email, push notifications, and SMS.
• Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.
• Partner with cross-functional teams (marketing, analytics, engineering, and composing) to build scalable, data-driven solutions.
• Document campaign architecture, keep deployment records updated, and contribute to automation and data management guidelines.

Qualifications Required Qualifications (Must have):

• 6–7 years of Marketing Operations experience, with extensive knowledge of Salesforce Marketing Cloud.
• Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe Experience Platform, or similar.
• Advanced proficiency in SQL and strong understanding of relational data models.
• Experience working with JSON for data handling, personalization payloads, and API integrations.
• Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.
• Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.
• Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.
• Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical collaborators.

Preferred Qualifications (Good to have):

• Certification in Salesforce Marketing Cloud Email Specialist or its equivalent.
• Working knowledge of HTML/CSS for email and landing page customization.
• Experience with multiple CDPs and data automation platforms.
• Understanding of data privacy regulations (e.g., GDPR, CCPA) and compliance guidelines.
• Ability to analyze campaign performance data to inform strategic decisions.
• Experience activating push notifications and Marketing Cloud Personalization (MCP).

Additional Information Working hours - 1.30pm-10.30pm IST