Marketing Manager

Marketing Manager Position at ARRIS

ARRISE sets the benchmark for service delivery and excellence in the iGaming industry. Playing a key role in the success of its clients, which include Pragmatic Play, a brand relied upon by the world's biggest online casinos for its cutting-edge products, ARRISE helps to deliver exceptional gaming experiences to millions of players worldwide. Our global team of over 10,000 talented and driven professionals are shaping the future of iGaming. Headquartered in Gibraltar, we have offices spanning Canada, India, the Isle of Man, Latvia, Malta, Romania, Serbia, Bulgaria, and the UAE, and more exciting destinations on the horizon. At ARRISE, we take pride in creating growth opportunities at all levels, constantly investing in our people while welcoming new colleagues and forging strategic partnerships that open new opportunities for success. To achieve this, we bet on ourselves. We know that success is a collective effort, and our team is driven by ambition, collaboration, and a shared commitment to grow and succeed — while embracing every step of the journey. Be part of the future of iGaming with 10,000 ARRISERS! See a job that excites you? Apply now, and our friendly recruitment team will connect with you soon. Your journey starts here.

About the Role

This marketing position is responsible for owning and driving integrated marketing campaigns across digital and offline channels. The role combines strategic direction with hands-on execution, with a strong emphasis on paid media performance, campaign optimisation, and creative leadership.

We are looking for a commercially minded Marketing Manager who can translate strategy into high-performing campaigns, delivering measurable ROI while ensuring strong brand and messaging consistency.

What You'll Be Doing

Campaign Execution

• Develop and execute integrated marketing strategies aligned with business objectives
• Translate commercial goals into clear, performance-driven campaign plans
• Define target audiences, channel mix, budgets, and KPIs for each campaign
• Ensure consistent brand positioning and messaging across all touchpoints

Paid Media & Performance Marketing

• Own and optimise paid media channels including Meta (Facebook, Instagram), TikTok, PPC (Google Ads), programmatic, and display
• Manage and allocate budgets effectively to maximise ROI and performance efficiency
• Continuously test, learn, and optimise campaigns based on performance data
• Work with DSP platforms to manage campaign setup, targeting, and optimisation

Analytics & Reporting

• Track, analyse, and report on campaign performance across all channels
• Generate actionable insights to improve campaign effectiveness and RO
• Build clear performance reports and dashboards for stakeholders
• Use data-driven decision making to guide strategy and optimisation

Creative Direction & Messaging

• Lead the development of campaign messaging, including ad copy, Stories, and calls-to-action (CTAs)
• Provide clear creative direction to internal teams and external agencies
• Ensure all creative aligns with brand guidelines and campaign objectives
• Drive A/B testing of creative to optimise engagement and conversion

Offline Marketing & Brand Activity

• Oversee ATL marketing initiatives including out-of-home (OOH), events, sponsorships, and brand activations
• Ensure offline campaigns are integrated with digital activity
• Evaluate effectiveness of offline campaigns where possible

Stakeholder Management

• Collaborate with internal teams and senior stakeholders to align marketing activity with business goals
• Present campaign performance, insights, and recommendations clearly
• Manage relationships with external partners and agencies

Team Collaboration

• Work closely with creative, content, and performance teams to deliver campaigns
• Contribute to a hands-on, execution-focused culture

What We're Looking For

• Experience in paid media campaigns across social (Meta, TikTok), PPC, programmatic, and display
• Strong understanding of DSP platforms, campaign setup, and optimisation techniques
• Proven ability to manage budgets and deliver strong ROI
• Strong analytical and reporting skills with a data-driven mindset
• Experience directing creative, including messaging, Stories, and CTAs
• Understanding of ATL marketing activities such as OOH, events, and brand activations
• Ability to translate strategy into execution with attention to detail
• Experience working in fast-paced, performance-driven environments
• Strong communication and stakeholder management skills

Personal Attributes

• Results-focused
• Highly organised with strong attention to detail
• Creative thinker with a performance mindset
• Proactive and solution oriented
• Confident communicator and collaborator
• Comfortable balancing strategic thinking with hands-on execution

Nice to Have

• Experience in iGaming industry is nice to have – understanding of compliance landscape & regulated industries.
• Experience in high-growth or performance marketing environments
• Experience working with international or multi-market campaigns