Full Stack Marketing Manager & Ua/lead Gen Entrepreneur
Powtoon - a Visual Native company
Marketing Manager
Powtoon is the world's leading DIY video creation platform, with over 40 million users and a presence in nearly every Fortune 500 company. We're expanding our team to support our B2C SaaS platform, Impact, and launching Powtoon Imagine, a new suite of AI tools. Our goal is to take Powtoon's growth to the next level through innovative marketing strategies, cutting-edge automation, and data-driven user acquisition.
Powtoon is seeking a dynamic and results-driven Marketing Manager to lead core marketing initiatives and drive new, creative ways to expand its reach. This role combines traditional marketing operations with an entrepreneurial focus on high-impact growth initiatives. This position is for someone who is a hands-on growth manager (incl. PPC hands-on), loves to execute business or growth ideas end-to-end, and is a natural team player.
Your day to day responsibilities will include:
- Optimise Powtoon's existing traffic engines (Google, Meta, Linkedin)
- Monitor website analytics and drive ongoing optimization.
- Build an acquisition strategy to supplement Powtoon's existing traffic engines.
- Use the most cutting edge tools, technologies and best practices.
- Scale and reach new audiences and niches.
- Collaborate with a team of marketing specialists
- Act as an owner, identifying and spearheading new growth opportunities
- Develop and launch innovative marketing and growth strategies that create competitive advantages
- Operate with an entrepreneurial mindset, experimenting with unconventional tactics