Community Marketing Manager (influencer Management And People - led Content)

Community Manager

We're looking for a hands-on Community Manager in a hybrid role that combines influencer management with sharp written content. You must have proven experience working with influencers end to end, including onboarding, activation, and maintaining strong performance-focused relationships.

You'll live and breathe our ICPs, understand what different communities care about, and know how to tap into their conversations through your own content or through influencers and advocates who amplify it.

Along with growing and nurturing our influencer community, you'll create content that sparks curiosity, drives clicks, and builds real connection. You'll work within the Growth Marketing Team and collaborate across social, influencer, and acquisition where creativity and data work together.

Community and Influencer Marketing

• Work closely with influencers and users to push brand content into extended distribution points.
• Manage outreach, negotiation, ongoing communication, script reviews, and creative feedback, and help refine partner content so it aligns with our goals while staying true to their audience.
• Engage with our community to raise product awareness and understand audience pain points. Translate insights into relatable, human stories.

Content Creation and Strategy

• Write marketing materials including social and PPC captions and microcopy.
• Develop scroll-stopping hooks and headlines that feel native across platforms.
• Conduct competitive and industry research, proactively and on request, to uncover insights that help shape narratives aligned with our ICPs in L&D, Comms, HR, and beyond.
• Collaborate with design, video, and performance teams to bring ideas to life across every touchpoint.

Performance and Optimization

• Iterate based on data by analyzing engagement, CTRs, and conversions to refine tone, structure, and hooks, and decide which influencers should renew contracts or be gently removed from the program.
• Apply SEO and SMO best practices without compromising authenticity or readability.
• A/B test content elements including subject lines, CTAs, and influencer formats to learn what truly moves the needle.

About Powtoon

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging hyper-distracted people we empower individuals and organizations to become communication superstars. We believe in Making Anything Interesting™, ensuring that content not only captures attention but drives meaningful engagement.