Freelance - French Marketing Communications Specialist

Freelance - French Marketing Communications Specialist

Joining Popsa right now is pretty exciting. According to Deloitte, we are one of the UK's fastest-growing tech startups, and in 2022 the Financial Times ranked us in the Top 5 fastest growing software companies in the whole of Europe. We have the backing of some of the best investors in the world. Our native iOS and Android apps are available in 12 languages – attracting more than 5 million users to date – and we ship to over 50 countries around the world. People have never taken more photos than we do today. Our phones are crammed with memories. But although we're good at capturing moments – we're not as good at doing anything with them. They'll often sit forgotten on our devices or in the cloud shrouded in screenshots, receipts and pictures of where we parked the car. Founded in 2016, we've already built an award-winning app that's made printing your memories so easy and accessible, anyone can do it. No more barriers. No more time-wasting. In fact, everything we do as a business is designed with this ethos. We help people turn their best moments into something beautiful and lasting, in no time at all. But this is just the start… Today we're best known for photobooks, but our vision of the future goes far beyond print. Popsa is building a new generation of services that combine artificial intelligence and thoughtful design to support a healthy processing of the meaningful events and relationships in your life.

The mission for the role: At Popsa, creativity drives growth—and we're scaling fast. With over 6 million customers and growing, our creative team plays a pivotal role in building meaningful connections with audiences and bringing our brand to life across every touchpoint. We're looking for an experienced, customer-focused, freelance native French speaker. As a specialist freelancer you will support our marketing and creative teams in localisation for the French market, through audits, translations and original creative messaging to use in our advertising, blog and wider marketing projects. You will need to have commercial experience adapting text for cultural relevance (transcreation) through a variety of channels, and ensure accurate and timely communication upholding Popsa's brand tone of voice.

Key Projects

• French Translation / transcreation of all blog articles, acquisition video scripts and marketing assets from English to French, ensuring the meaning and cultural context are retained and adapted for the French market
• Review and translate key email journeys keeping the customer at the heart of the content
• Translation / transcreation of popsa.com landing pages - develop French-language website content and edit existing content to align with Popsa's brand voice and local market needs
• Proofreading high priority marketing assets - Review and proofread translations to ensure accuracy, clarity, and adherence to style guides

Essential Skills & Knowledge

• Native or near-native fluency in both French and English
• Deep knowledge of French language, culture, and societal nuances to effectively adapt content for our customers
• Commercial DTC experience
• Technical SEO experience to ensure transcreated content ranks well in search results for FR target markets and audiences
• Excellent verbal and written communication abilities
• Ability to adjust to different communication styles and platforms, from video scripts to blog articles