✨ About The Role
- Responsible for end-to-end email marketing, including strategy, list creation, audience segmentation, and reporting
- Execute and enhance lifecycle email campaigns across various stages of the customer journey
- Manage HubSpot CRM, including data cleanup, complex reporting, and Salesforce integrations
- Collaborate with Marketing, Sales, Product, and Customer Teams to build a cohesive email ecosystem
- Develop new lifecycle email workflows, clean up CRM data, and explore new revenue generation channels
âš¡ Requirements
- Experienced in lifecycle and email marketing with a track record of scaling successful email marketing programs
- Proficient in technical HubSpot CRM management and Salesforce integrations
- Strong writing skills with the ability to create compelling copy for email campaigns
- Skilled in data analysis, A/B testing, and improving email deliverability rates
- Ability to work collaboratively with cross-functional teams and ensure brand consistency in communications