Business Analytics Manager Senior - Email Marketing

Business Analytics Manager Senior

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Manager Senior within PNC's MarCom organization, you will be based in Pittsburgh, PA; Cleveland, OH; or Philadelphia, PA.

This Business Analytics Manager Senior position is for an Email Marketing Manager on the Customer Management team within the Marketing & Communications department. We're seeking an experienced Email Marketing Manager to own the day-to-day execution of email marketing campaigns in Salesforce Marketing Cloud, and to serve as a trusted advisor on email marketing best practices, deliverability, and evolving privacy/technology changes that impact engagement and measurement. This role will also play a key part in standing up Adobe Journey Optimizer for triggered email communications. This person will partner across Marketing, Analytics, Privacy, and Technology teams to ensure the smooth operations of email marketing.

Responsibilities include:

• Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment.
• Stand up Adobe Journey Optimizer for email sends: collaborate with MarTech to configure connections; design journeys, testing and governance; document operational playbooks and train users.
• Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance.
• Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti-spam updates), translate into recommendations to minimize impact to PNC Marketing.
• Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and works toward resolution, understand best deliverability practices.
• Data & analytics: understanding integrations with other MarTech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data
• Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence
• Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations

Preferred Qualifications:

• Hands on management of Salesforce Marketing Cloud with Email Studio experience
• Working knowledge of Adobe Journey Optimizer (or comparable journey orchestration platform) and eagerness to lead initial deployment and operational rollout is a plus
• Strong grasp of deliverability and inbox privacy dynamics; ability to adapt measurement frameworks when opens/clicks or device signals change
• Proficiency with HTML/CSS for email, modular templates, and familiar with JSON
• Comfortable with SQL and understanding data related to audience development and extracts for reporting/analytics

This position is primarily based in a location within PNC's footprint. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.