Performance Marketing Manager

Performance Marketing Manager

Hey! We're Plum, your smart saving and investing app on a mission to help grow money for life. Whether you're stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum's got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that's the magic of Plum! As recognition for our work, we've received awards from the likes of Deloitte, Finder, and more.

That's all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we're looking for more brilliant people to join us on our journey. The role:

We are looking for a Performance Marketing Manager with a strong background in performance and data-driven marketing. In this role, you will lead and optimise our paid social channels such as Google, Meta or Reddit across all our 10 markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also be expected to open new performance channel opportunities to scale our customer acquisition further.

What you will do:

• Own, execute and optimise the performance of paid social channels such as Google, Meta or Reddit across all our markets.
• Track and analyse performance across your performance channels, delivering comprehensive reports and actionable insights to scale your channels further.
• Collaborate closely with our creative studio and local creative agencies to develop impactful ad creatives and marketing content that align with the needs and preferences of our target audience.
• Conduct and manage A/B testing to assess campaign effectiveness, using data-driven insights to refine strategies and improve performance.
• Support the approval process for new ads, ensuring all materials comply with regulatory standards.
• Stay in touch on industry developments, competitor activities, and emerging marketing trends to identify new growth opportunities.
• Partner with product, data, and creative teams to ensure that marketing strategies align with overall business goals.

What we look for:

• 4+ years of proven experience in performance marketing, with a strong track record of scaling customer acquisition for a mobile app through paid social. (Experience with Google UAC and Search ads is desired).
• A self-starter who thrives on hitting performance targets and continuously learning and experimenting.
• Strong analytical and problem-solving skills with comfort in working with data models and conducting data analysis (SQL knowledge is desired).
• A natural curiosity and enthusiasm for diving deep into different user cohorts, with the ability to understand how to positively shape their product experience.
• A keen eye for detail, with an understanding that all copy and design elements are meticulously reviewed and aligned with brand standards.
• An educational background in Business, Data Analytics, Statistics, or a related field is preferred.

Plum's perks:

• We're all in this together! Own part of the company through stock options
• Private health insurance
• Annual training budget
• Flexible approach to remote working, although we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
• Free Plum Max subscription (normally £14.99 a month)
• 2 weeks paid sabbatical after four years of service
• 25 days holiday a year, excluding bank holidays (33 in total)
• 45 days work from anywhere
• Employee referral scheme up to £4000
• 1 day paid leave for volunteering, supporting you giving back to society
• Enhanced parental leave
• Team trip to secret destinations once a year

If you think this sounds like you, don't hesitate to get in touch!

Thanks,

Plum Team * Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.