Head Of Product And Content Marketing - 1 Year Maternity Cover

Head Of Product And Content Marketing -1 Year Maternity Cover

We're looking for a visionary Head Of Product & Content Marketing to lead our global marketing strategy and team. This is a unique opportunity to take ownership and make a significant impact at a fast-growing B2B SaaS scale-up!

This role is perfect for someone who thrives in a dynamic environment, loves driving cross-functional initiatives, and is eager to shape both product and content marketing at a global level.

Among other things you will:

• Develop strategies and programs to embed customer, product and market insights into the core of global go-to-market strategies
• Establish value-based product and company positioning that is clear, compelling, and competitive & aligned to the business strategy. Leverage customer & market insights, ICP and buyer personal analysis, to nail the perfect position for PlanRadar.
• Define plans for major product releases in collaboration with product, sales, CS, digital education and other marketing teams (demand gen, PR) to meet pipeline attainment goals
• Oversee the customer journey within the product, developing in-product activations to increase user engagement and reduce friction
• Deliver best-in-class marketing & sales content for target segments/ICPs, buyer personas, and use cases enabling the organisation to attract, engage, win, and retain audiences
• Oversee the development of scalable, data-driven global email marketing initiatives that nurture, engage, and convert leads through the lifecycle

Who you are:

• An expert connector – Facilitate strategic relationships, knowledge sharing, and cross-functional collaboration to drive organizational success.
• Catalyst for Change – Drive and accelerates transformation by advocating innovation, overcoming obstacles, and fostering a culture of adaptability.
• Audience-Focused – Aligns communication, strategy, and execution with stakeholder needs to maximize engagement and impact.
• 10 years combined experience in product marketing & content marketing. Minimum 5 years in product marketing & 5 years in content marketing
• At least 5 years in leadership roles ideally gained in multiple organizations.
• Results-Driven – Translate strategy into execution with a strong focus on performance metrics, efficiency, and business impact.
• Growth-Orientated – Identify new opportunities, experiments with emerging trends, and continuously refines strategies to drive sustainable growth.

What we offer:

• Room for personal and professional development
• Challenging and diversified line of action
• Working in a fast-growing company with international customers and investors
• Centrally located and attractive office in one of our locations worldwide
• Possibilities to work from home
• Performance-related career system
• Motivated and agile team with a common vision
• Additional benefits like team events, free drinks & snacks, …

For applicants in Austria, the annual gross minimum salary is determined according to the collective agreement for this position, based on Austrian law.