Senior Associate Digital Renewal Sales Representative

Senior Associate Digital Renewals Representative

The Senior Associate Digital Renewals Representative is responsible for managing multiple customer renewal cycles across regional accounts, ensuring timely, accurate renewals while supporting customer retention and growth. This role engages directly with customers on renewal discussions, identifies churn risks and expansion opportunities, and collaborates with Account Executives, Customer Success Managers, and partners. The ideal candidate demonstrates strong time management, customer focus, and the ability to execute renewals with increasing independence using CRM tools and established playbooks. This model is not about where people sit, it's about how we win. A primarily office-based inside sales team creates the environment needed to build skills faster, collaborate more effectively, and drive stronger enterprise outcomes, while still respecting flexibility and modern ways of working. This role is Monday to Friday with an expectation of being in-office 3 days per week.

Key Responsibilities

• Independently own and execute full renewal workflows across assigned Regional Accounts.
• Defend the existing customer base by driving timely, accurate renewal execution with minimal guidance.
• Identify and close seat expansion opportunities (additional users across buyers, business units, divisions, or personas) at time of renewal using standard playbooks and creative approaches.
• Monitor account auto renewal settings and intervene when auto renewals are disabled to prevent churn, applying data analysis and judgment.
• Work directly with customer procurement teams to ensure renewal execution and accuracy.
• Provide mentorship to less experienced colleagues as appropriate.

Skills & Competencies

• Organizational & Time Management: Optimizes workflows to manage high volume renewals efficiently with minimal oversight.
• Customer First Mindset: Proactively identifies customer needs and drives retention outcomes.
• Advanced Communication: Applies creative communication techniques to influence renewal decisions.
• Advanced Negotiation: Uses creative and structured approaches to secure renewals.
• CRM & Data Proficiency: Optimizes CRM usage, analyzes renewal data, and automates workflows to improve efficiency.
• Expansion Qualification: Engage Account Executives (AEs) on larger cross sell or expansion opportunities using creative approaches.
• Customer Success Alignment: Support collaboration with Customer Success Managers (CSMs) to identify retention and adoption strategies.
• Partner Engagement: Provide light touch support to partners for partner owned accounts.
• Insights Sharing: Share churn risks, renewal blockers, and missed upsell signals across teams and regions.
• Feedback Loop: Provide structured feedback on product experience and packaging based on customer interactions.

Required Qualifications

2+ years of experience in renewals, inside sales, account management, or customer success, preferably in a software or SaaS environment.

Demonstrated ability to independently manage high volume renewal cycles.

• Strong communication and negotiation skills with the ability to influence customer outcomes.
• Experience using CRM systems to manage pipelines, forecasts, and renewal workflows.
• Strong organizational skills and ability to prioritize across multiple renewal motions.
• Experience engaging customer procurement or commercial teams.

Preferred Qualifications

Experience working in subscription or recurring revenue business models.

Proven experience identifying churn risks and upsell signals using data or customer insights.

• Familiarity with partner assisted or partner led renewal motions.
• Experience mentoring or supporting more junior sales or renewal representatives.
• Experience providing product or packaging feedback to internal stakeholders.
• Comfort working across cross regional or matrixed sales organizations.