Senior Manager - Performance Marketing

Performance Marketing Analytics Specialist

This position is responsible for building and implementing solutions to drive the performance marketing analytics initiatives for the Ecommerce vertical of the business. Must have Excel experience. Good to have Python experience.

Key Stakeholders: Internal Sales, Operations & Ecommerce Teams

Key Stakeholders: External External Agencies

Reporting Structure Sr.GM Ecommerce & Business Analytics

Experience:

•3+ yrs of Analytics Tools MS Excel, Good to have Python

•Understanding of SEM and SEO strategies and practices

•Understanding of PPC campaigns

•Exploratory Data Analysis Data Preparation, Data Exploration, and Data Visualization.

•Descriptive, Diagnostic and Prescriptive Analytics

Competencies:

•Must have excel knowledge, good to have Python knowledge

•He/she will interact and at times work with external partners in the industry to ensure that they remain abreast with the knowledge in ecommerce space

•In depth understanding of SEO, SEM PPC campaigns

•Good to have prior knowledge of ecommerce marketplace advertising set up

•Excellent written and verbal communication skills

•Strong understanding of the interplay between technology, business data

•Excellent knowledge of Pharma/Consumer goods domain to identify opportunities