VP, Marketing & Communications

VP, Marketing & Communications

At Pinnacle, our vision is to make the world reliable, one customer at a time. What does reliability mean to you? For Pinnacle, reliability means our customers can trust that their facilities operate when and how they are supposed to. With a focus on data, Pinnacle drives to increase safety, efficiency, and evolve facilities to an optimized state through reliability. Pinnacle serves a variety of industries, including oil & gas, food & beverage, specialty & petrochemical, pharmaceutical, mining, agriculture & fertilizer, lumber, and water & wastewater. Rooted in exploration, we constantly seek innovative ways to enhance industrial reliability. By fostering team development and embracing growth, we deliver added value to customers, creating a lasting global impact. This commitment drives us to cultivate bold future leaders, continuously reshaping the understanding of reliability. Innovation resides at the heart of our core values—excellence, impact, and growth—propelling us toward our vision.

Why advance your career at Pinnacle? Our people are our driving force, vital in realizing our goal of a more reliable world. We prioritize fostering professional growth, offering comprehensive onboarding, training, leadership programs, and continuous learning opportunities. At Pinnacle, you'll expand your horizons across disciplines, collaborating with diverse teams, and participating in the development of leading-edge solutions. Curiosity, engagement, and impact are celebrated traits here. We strive for excellence in everything and seek people who share this drive to join our team. Our collaborative work environment encourages employees to develop the tools and techniques that redefine what reliability means to the industry.

Position: VP, Marketing & Communications

Job Summary: As our VP of Marketing & Communications, you will have a green-field opportunity to build the entire marketing and comms strategy and function from the ground up. You are the architect. You will report directly to the Chief Strategy Officer and work in lockstep with Sales and Engineering leadership. You will have full autonomy to decide on the right "build vs. buy" model—hiring a small internal team, leveraging specialist agencies, or creating the optimal hybrid. A unique part of this role will be harnessing the incredible expertise of our 500 employees, turning their collective knowledge and networks into a powerful market-facing asset.

Job Duties:

• Understand: Develop and execute a comprehensive B2B marketing strategy designed for a technical audience with a long sales cycle.
• Solve: Architect our entire demand generation function (inbound and outbound) to create a predictable and scalable pipeline of qualified sales opportunities (SQLs).
• Align: Establish and own all marketing KPIs (e.g., MQL-to-SQL conversion, pipeline velocity, customer acquisition cost) and manage the marketing budget to maximize ROI.
• Market Intelligence: Become the expert on our buyers, competitors, and market, using that intelligence to guide our positioning and go-to-market strategy.

• Translate "Tech" to "Value": Work with our engineering and product teams to translate complex technical features into clear, compelling value propositions and client-centric messaging.
• Fuel the Funnel: Oversee the creation of high-impact technical content (white papers, case studies, webinars, technical articles) that establishes us as the undisputed thought leader in our space.
• Enable Sales: Arm the sales team with the world-class collateral, presentations, and competitive intel they need to win complex deals.

• The "General Contractor": Be the single point of ownership for all marketing.
• Build Your Team: Assess the business needs and build the right team structure. This includes recruiting and mentoring a small, high-impact internal team.
• Manage External Partners: Identify, select, and manage all external resources, such as digital agencies, PR firms, and creative freelancers, holding them accountable for performance and results.

• Inform & Align: Partner with leadership and The People Team to develop an internal communications strategy that keeps our 500 employees informed, engaged, and aligned with The Pinnacle Way.
• Activate Our Army: Design and launch an "employee advocacy" program to actively leverage our team's vast professional networks.
• Create the Program: Provide employees with the right content, tools, and training (e.g., on LinkedIn) to confidently share company news, build their professional brands, and become a key source of networking and market intelligence.

Accountabilities:

• New logo customer purchase orders
• Existing customer purchase orders

Required Qualifications/Skills/Competencies:

• 15+ years of B2B marketing experience, with a clear track record of building and leading the marketing function in a technical B2B company (e.g., enterprise software, engineering services, industrial technology).
• Proven "Player-Coach": You are a high-level strategist who is not afraid to roll up your sleeves and execute.
• Expertise in Long Sales Cycles: You understand how to market and nurture high-value (e.g., six- or seven-figure) deals over a 6-18 month sales cycle.
• Technical Fluency: You have a demonstrated ability to grasp complex technical or engineering concepts and translate them for a business audience.
• Full-Funnel Ownership: You have experience building and managing a B2B demand-gen engine and are metrics-driven.
• Exceptional Communicator: You are a clear, concise, and compelling communicator, capable of aligning executives, sales, and technical teams around a single vision.

Preferred Qualifications/Software Knowledge:

• Direct experience marketing to the Oil & Gas, Chemical, and/or Refining industries
• Experience building and managing a hybrid team of internal staff and external agencies
• Experience with internal communications or employee advocacy programs

Benefits:

• The Complete You: Health, vision, and dental insurance, life insurance, 401(k) matching, paid time off (PTO), nine paid holidays, 8 hours of volunteer paid time off (VPTO), and maternity and parental leave.
• Campus Perks: Onsite gym with full amenities, walking workstations, free parking, mini mart/snack machines, gourmet coffee machines, multiple indoor and outdoor collaboration areas, huddle rooms, deep workspaces, and lactation facilities.
• Company Celebrations: Quarterly town hall and fellowships, length of service awards where employees receive additional paid time off and bonuses to cover travel expenses for anniversary milestone trips (5, 10, and 15 years).
• Empowering You for Success: Opportunity to participate in customer-focused project management groups (PODs) that help facilitate collaboration and project support, access to company technology stack of Microsoft Office 365 Suite and MS Teams, comprehensive onboarding, on-demand training, regular lunch and learns, supervisor and accountability training, leadership development programs, continuous learning opportunities, and more.

About Pinnacle:

Headquartered in Pasadena, Texas, Pinnacle is focused on helping industrial facilities improve reliability performance, resulting in increased production, optimized spend, and improved process safety and environmental impact. Pinnacle bridges the gap between data and reliability decisions by combining reliability engineering expertise with data science and technology. Pinnacle is privately held and has been consistently recognized for its growth by Inc. Magazine, the Houston Business Journal, and more.

Working Environment:

• Conditions may include working inside and/or outside. May work around office machinery with moving parts and moving objects. Working near radiant and electrical energy. Working closely with others or working alone. Working extended or irregular hours and travelling by all possible modes of transportation.

Physical Job Requirements:

• Ability to walk, stand, sit, kneel, push, stoop, reach above the shoulder, grasp, pull, bend repeatedly, climb stairs, identify colors, hear with aid, see, write, count, read, speak, analyze, lift and carry under 30 lbs., and perceive depth.

Tools and PPE Requirements:

• Equipment (machines, tools, devices) used in performing the essential job function include but not limited to computers and related equipment, calculators, copiers, fax machines, and telephone.

Limitations and Disclaimer:

This job description describes the general job duties, accountabilities and physical requirements associated with the position; it is not an exhaustive list of all the duties, accountabilities, or skills required for the position. The general job duties, accountabilities and physical requirements associated with the position are subject to modification to reasonably accommodate individuals with disabilities. Some physical requirements may exclude individuals who pose a threat or risk to