Growth Marketing Manager

Pinnacle Marketing Manager

At Pinnacle, our vision is to make the world reliable, one customer at a time. With a focus on data, Pinnacle drives to increase safety, efficiency, and evolve facilities to an optimized state through reliability. This commitment drives us to cultivate bold future leaders, continuously reshaping the understanding of reliability. Innovation resides at the heart of our core values—excellence, impact, and growth—propelling us toward our vision.

Position: Growth Marketing Manager

Job Summary: Own and scale pipeline generation across channels through managing campaigns, optimizing through data, and using AI-driven execution. This role is responsible for turning strategy into measurable demand, driving qualified pipeline.

• Plan and execute multi-channel campaigns (paid, email, webinars, retargeting)
• Own campaign strategy, roadmap, and performance optimization
• Build and optimize funnel conversion across acquisition to meetings
• Partner with content and product to activate messaging in market
• Manage acquisition channels and budget allocation
• Analyze performance and iterate using data and AI tools

Accountabilities /Results/Success for this role:

• Consistent growth in qualified pipeline and new logo accounts engaged
• Improved conversion rates across funnel stages
• Scalable campaign systems and repeatable playbooks

Required Qualifications /Skills/Competencies:

• 4–7+ years in campaigns, demand gen, or account-based marketing
• Strong experience with account-based marketing, email, and campaign execution
• Deep understanding of B2B SaaS funnels and metrics
• Highly analytical and experimentation-driven mindset
• Experience with marketing automation tools (e.g., HubSpot)
• Familiarity with AI tools for campaign execution and optimization
• Bias toward action, speed, and iteration

The Pinnacle Way (TPW) is our definition and accountability to ensure a consistent and effective experience for our customers. TPW includes four key elements of the customer experience, and it guides the way we work:

• We Understand: what the true goals and objectives are for the facility, leaders, and personnel that we engage. We will also go to great lengths to define the value of our work so we can measure our progress and return that value accordingly.
• We Solve: whatever problems or obstacles are required to help each customer achieve their reliability goals. It is here that we make sure that we bring all our resources to bear to help that site reach new reliability heights.
• We Execute: with excellence. This means that our work processes are tight, our quality is high, and our delivery is consistent.
• We Align: when our team and the customer are operating with a cadence and structure that is clear and consistent, ensuring that our solutions and our execution are moving forward, we are documenting progress, and measuring value.

Limitations and Disclaimer: This job description describes the general job duties, accountabilities and physical requirements associated with the position; it is not an exhaustive list of all the duties, accountabilities, or skills required for the position. The general job duties, accountabilities and physical requirements associated with the position are subject to modification to reasonably accommodate individuals with disabilities. Some physical requirements may exclude individuals who pose a threat or risk to the health or safety to themselves or others. This job description neither states nor implies that the listed general job duties, accountabilities, and physical requirements associated with the position are the only tasks expected of an employee. An employee is also required to follow any other job-related instructions and perform any other job-related tasks requested by their supervisor and not in violation of any applicable laws, regulations, or rules. Requirements are representative of minimum levels of knowledge, skills, and abilities. To perform this job successfully, an employee must possess the abilities and aptitude to perform each duty, accountability, and physical requirement proficiently.

Pinnacle is an equal employment opportunity employer and does not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law.