Customer Marketing Lead

Pinnacle Customer Marketing Lead

At Pinnacle, our vision is to make the world reliable, one customer at a time. What does reliability mean to you? For Pinnacle, reliability means our customers can trust that their facilities operate when and how they are supposed to. With a focus on data, Pinnacle drives to increase safety, efficiency, and evolve facilities to an optimized state through reliability. Pinnacle serves a variety of industries, including oil & gas, food & beverage, specialty & petrochemical, pharmaceutical, mining, agriculture & fertilizer, lumber, and water & wastewater. Rooted in exploration, we constantly seek innovative ways to enhance industrial reliability. By fostering team development and embracing growth, we deliver added value to customers, creating a lasting global impact. This commitment drives us to cultivate bold future leaders, continuously reshaping the understanding of reliability. Innovation resides at the heart of our core values—excellence, impact, and growth—propelling us toward our vision.

Why advance your career at Pinnacle? Our people are our driving force, vital in realizing our goal of a more reliable world. We prioritize fostering professional growth, offering comprehensive onboarding, training, leadership programs, and continuous learning opportunities. At Pinnacle, you'll expand your horizons across disciplines, collaborating with diverse teams, and participating in the development of leading-edge solutions. Curiosity, engagement, and impact are celebrated traits here. We strive for excellence in everything and seek people who share this drive to join our team. Our collaborative work environment encourages employees to develop the tools and techniques that redefine what reliability means to the industry.

Job Summary

Drive customer engagement, retention, and expansion through targeted marketing programs. This role owns upsell/cross-sell campaigns, lifecycle communications, and product engagement initiatives.

Job Duties

• Build and execute customer campaigns
• Develop targeted newsletters and lifecycle communications
• Drive user engagement within the product (Newton)
• Segment customers and personalize messaging
• Partner with internal teams to improve engagement

Accountabilities/Results/Success for this role:

• Increased expansion revenue
• Higher product engagement and adoption
• Improved retention and customer lifecycle metrics

Required Qualifications/Skills/Competencies:

• 4 + years in customer marketing (B2B SaaS preferred)
• Experience with lifecycle marketing and CRM tools
• Strong segmentation and campaign execution skills
• Data-driven mindset focused on retention and growth

Benefits:

The Complete You:

• Health, vision, and dental insurance, life insurance, paid time off (PTO), paid holidays, 8 hours of volunteer paid time off (VPTO), and maternity and parental leave.

Company Celebrations:

• Quarterly town hall and fellowships, length of service awards where employees receive additional paid time off and bonuses to cover travel expenses for anniversary milestone trips (5, 10, and 15 years).

Empowering You for Success:

• Opportunity to participate in Customer Service Teams (CST) that help facilitate collaboration and project support, access to company technology stack of Microsoft Office 365 Suite and MS Teams, comprehensive onboarding, on-demand training, regular lunch and learns, supervisor and accountability training, leadership development programs, continuous learning opportunities, and more.

The Pinnacle Way (TPW) is our definition and accountability to ensure a consistent and effective experience for our customers. TPW includes 4 key elements of the customer experience and it guides the way we work:

We Understand: what the true goals and objectives are for the facility, leaders, and personnel that we engage. We will also go to great lengths to define the value of our work so we can measure our progress and return that value accordingly.

We Solve: whatever problems or obstacles are required to help each customer achieve their reliability goals. It is here that we make sure that we bring all our resources to bear to help that site reach new reliability heights.

We Execute: with excellence. This means that our work processes are tight, our quality is high, and our delivery is consistent.

We Align: when our team and the customer are operating with a cadence and structure that is clear and consistent, ensuring that our solutions and our execution are moving forward, we are documenting progress, and measuring value.

Limitations and Disclaimer:

This job description describes the general job duties, accountabilities and physical requirements associated with the position; it is not an exhaustive list of all the duties, accountabilities, or skills required for the position.

The general job duties, accountabilities and physical requirements associated with the position are subject to modification to reasonably accommodate individuals with disabilities. Some physical requirements may exclude individuals who pose a threat or risk to the health or safety to themselves or others.

This job description neither states nor implies that the listed general job duties, accountabilities, and physical requirements associated with the position are the only tasks expected of an employee. An employee is also required to follow any other job-related instructions and perform any other job-related tasks requested by their supervisor and not in violation of any applicable laws, regulations, or rules.

Requirements are representative of minimum levels of knowledge, skills, and abilities. To perform this job successfully, an employee must possess the abilities and aptitude to perform each duty, accountability, and physical requirement proficiently.

Pinnacle is an equal employment opportunity employer and does not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law.