Public Relations Senior Account Manager - Financial Services

Senior Account Manager

Pinkston is seeking an experienced Senior Account Manager with deep expertise in the Financial Services sector to join our growing public relations team. This individual will play a pivotal role in managing and expanding key client relationships across banking, fintech, asset management, and related financial sectors.

Additionally, this role may support clients engaged in values-based investing, which involves investment strategies that screen out certain industries or practices based on moral, religious, or political convictions. The ideal candidate is not only familiar with ESG and/or SRI frameworks but also understands the unique perspectives of mission-driven investors.

Senior Account Managers at Pinkston lead account strategy, drive media relations, and support junior staff while working closely with Directors and VPs. They must possess a nuanced understanding of financial services communications, including regulatory considerations, reputational risk, investor relations, and crisis management. The ideal candidate is proactive, highly organized, and comfortable navigating complex and fast-moving environments.

Status: Exempt, Full-Time

Work Location: Falls Church, Virginia

Travel: 5–10%

Client Strategy & Relationship Management

• Lead account direction for clients in the financial services sector, including banks, fintech firms, investment managers, and private equity firms.
• Support the communication and positioning of values-driven investment approaches, ensuring client messaging aligns with faith-based, mission-aligned, or ethical considerations when applicable.
• Demonstrate an understanding of how investment decisions reflect an organization's identity, mission, and values.
• Serve as the day-to-day client lead, offering strategic counsel on media relations, reputational risk, and message development.
• Understand financial sector-specific issues such as market volatility, regulatory pressures, M&A activity, and industry reputation management.
• Guide internal teams and clients through issues management and crisis response, coordinating with senior Pinkston leadership as needed.
• Build strong client relationships and anticipate evolving needs across regulatory, stakeholder, and reputational dimensions.

Media Relations & Content Strategy

• Develop and execute earned media strategies that position clients as thought leaders in the financial industry.
• Secure high-impact coverage in financial and business media (e.g., Bloomberg, WSJ, CNBC, Reuters, Financial Times, trade publications).
• Craft compelling narratives, press releases, bylines, op-eds, and executive remarks with a focus on clarity, compliance, and storytelling.
• Monitor and assess media and industry trends that may affect client positioning.
• Serve as a media contact for high-level spokespeople; provide guidance and prep for interviews and briefings.

Team & Account Leadership

• Manage and mentor junior team members, ensuring high standards of execution and alignment with client goals.
• Oversee scope-of-work adherence, project planning, and deliverable quality.
• Partner with Directors and VPs on account strategy and team development.
• Participate in new business development and client onboarding, including proposal writing and pitch participation.