Product Marketing Manager – Media & Publishing

Junior Product Marketing Manager

Piano's Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base.

We're looking for a Junior Product Marketing Manager with a background/strong interest in the media and publishing industry to help drive go-to-market strategy, customer engagement, and sales enablement for our growing product suite.

You'll collaborate closely with sales, marketing, product, and client services to deeply understand the needs of publishers & media companies —and turn those insights into powerful messaging, campaigns, and sales tools.

This is an ideal role for a product marketing professional with 2–4 years of experience looking to grow in product marketing while specializing in a dynamic and evolving industry.

What You'll Do

• Industry Expertise & Messaging
  • Build a deep understanding of the media and publishing industry—key trends, buyer pain points, and competitor landscape.
  • Develop clear, compelling messaging and positioning for our products tailored to media and publishing use cases.
• Go-to-Market Execution
  • Support the launch of new features and products, especially those aligned with media/publishing use cases.
  • Collaborate with cross-functional teams (sales, marketing, product, client services) to create launch plans and campaign briefs.
• Content & Campaign Support
  • Partner with content and demand gen teams to develop campaign messaging, email copy, landing pages, and case studies that resonate with publishing audiences.
  • Contribute to vertical-specific collateral such as one-pagers, battlecards, blog posts, and webinar content.
• Sales Enablement
  • Create and maintain sales materials that help sales people and BDAs sell into media and publishing accounts (e.g., decks, objection handling, personas).
  • Provide regular competitive insights and industry updates to customer-facing teams.
• Customer & Market Insights
  • Conduct light customer and market research to support positioning and segmentation efforts.
  • Collect feedback from sales and CS to inform messaging, content needs, and campaign direction.

What You Bring

• 2–4 years of experience in marketing, product marketing, or a related field—ideally in B2B SaaS.
• Strong writing and communication skills; comfortable crafting customer-facing messaging and working with cross-functional teams.
• Interest in or knowledge of the media/publishing industry (experience working with or selling into this space is a big plus).
• Organized and proactive, with strong attention to detail and an eagerness to learn.
• Experience supporting product launches, sales enablement, or go-to-market campaigns a plus.

Nice to Have

• Familiarity with tools like Salesforce, Asana and Analytics tools.
• Experience with customer segmentation or vertical marketing.
• Background in journalism, media, or publishing industries.

Perks at Piano:

• Exciting tasks and space for your ideas
• Collaborative and agile working culture with direct communication
• Vibrant team culture locally and globally
• Hybrid working model from our Amsterdam office

Applicants for this position should have the authorization to work in the Netherlands without sponsorship from the Company.