Tiktok Shop Account Manager

TikTok Shop Account Manager

Philips is seeking a proactive and consumer-centric Account Manager to join our TikTok Shop Germany team.

You will be responsible for managing and nurturing relationships with our TikTok Shop Agency Partner and TikTok Shop HQ, whilst driving our commercial and engagement objectives forward on the platform.

This role requires excellent communication skills, a deep understanding of e-commerce, commercial strategy and the power of social media on the consumer decision journey.

You are the right fit if:

• You bring a minimum of 5 years work experience in National Account Management with a strong background in e-commerce.
• You have worked within a global organization – ideally one that is brand-led and consumer focused.
• You possess hands-on experience managing P&L responsibilities.
• You are skilled in creating impactful presentations and confident using PowerPoint.
• You have a solid track record of optimizing the customer decision journey and enhancing user experience.
• You demonstrate strong stakeholder management capabilities, able to align and influence across diverse teams.
• You are passionate about new technologies and eager to grow and develop your skills.
• You want to work together and act as a real team player, a great communicator and are comfortable working with different stakeholders.

What you will do:

• Drive the sell-out (GMV) performance on TikTok Shop Germany, in line with objectives, and manage the sell-in of our TikTok shop Agency partner.
• Work closely with the Marketing Manager to deliver content engagement metrics.
• Responsible for all lower funnel activations on the platform, with a particular focus on TikTok Shop Lives.
• Manage portfolio and pricing strategy for the platform, in line with WE guard-rails.
• Co-create with Marketing Manager a FY activation plan which aligns with the WE Incubator team objectives.
• Work closely with the Philips TikTok Shop Agency Partner (TSP) to deliver the activation calendar and ensure all content deliverables are aligned with Philips brand guidelines.
• Manage A&P and promo spending for the channel – key user for SAP.
• Track performance across GMV, content engagement and outputs and optimize where needed.
• Develop strong relationship with the TikTok Account Management Team to secure brand and commercial unlocks for Philips.
• Support the Marketing manager with the planning and delivery of handle content, affiliate outreach and ads.
• Stay up to date with the latest trends on TikTok, and weave best practice into Philips content plan.

How we work together: We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips: We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.