Senior Marketing Manager

Senior Marketing Manager

In this role, you have the opportunity to:

• Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.

You are responsible for:

• Owns the business planning and review cycle (AOP/RoFo, etc.)
• Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).
• Responsible for PWF management, plan and execute CCC plans successfully.
• Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category
• Drives effective business planning to achieve better execution and results.
• Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
• Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
• Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.
• Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines.
• Owns CO activation budget for the BG/category (A&P/Margin)
• Supports account team planning where required.

You will report to the Marketing Director and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience:

• Min. 10 years of business experience in Marketing.
• University level above preferably with business/strategic marketing direction.
• Familiar with product market introductions.
• Background in fast moving, or cosmetics.
• Ideally have worked in multiple categories in Marketing roles within country or BU organizations.
• Ability to run P&L.
• Strong leadership.
• Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box.

In return, we offer you:

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.