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Assistant Consumer Marketing Manager, Sleep & Respiratory Care

Develop and execute a multi-channel marketing strategy for Sleep & Respiratory Care home products
Shanghai
Junior
yesterday
Philips

Philips

A global health technology leader focused on improving people’s lives through innovative medical devices, imaging systems, and consumer health products.

Assistant Consumer Marketing Manager, Sleep & Respiratory Care

In this role, you are responsible for managing home products of Sleep & Respiratory Care business and building up self-influence cross function, working with EC platform (JD Tmall) to help potential customers better understand product features & benefits and service to their particular needs which make difference among competitors.

You are responsible for developing winning and effective portfolio strategy and innovation roadmap for home product portfolio in EC and off-line market. You are responsible for home product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy. You are responsible for new product strategy development (target, positioning, product, pricing, channel) and work with Home marketing team on home products proposition/concept/pricing consumer validation. You work with sales team to drive both in-site (EC) and out site (Douyin, Red etc) business. You penetrate and maintain relationships with key opinion leaders together with sales team.

You are a part of reporting to Senior Business Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience. Minimum 3 years of experience in EC (JD Tmall) marketing role with a proven track record on delivering top- and bottom-line business results. University degree is must and with Business/ Strategic Marketing direction is prefer. Experience with marketing activation, and strong understanding of consumer motivations and insights. Ability to understand and manage a full Profit & Loss account. An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant. An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners. Good fluency in written/spoken Chinese and English.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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Assistant Consumer Marketing Manager, Sleep & Respiratory Care
Shanghai
Marketing
About Philips
A global health technology leader focused on improving people’s lives through innovative medical devices, imaging systems, and consumer health products.