Demand Marketing Manager - Cable

Demand Marketing Manager - Cable

Hi, I'm Cassie Alexander, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background. The Demand Marketing Manager - Cable supports the coordination and implementation of CSG's outbound marketing activities directed toward current and potential cable customers globally. This role partners with CBU and Global Marketing teams on the creation and execution of demand marketing strategies to help grow our business worldwide. The role leverages data-driven analysis and problem solving to drive business growth through effective marketing programs. This highly collaborative role works closely with Global Marketing, Product and GTM teams to ensure alignment to overall business objectives.

We are looking for a Demand Marketing Manager - Cable who will:

• Develop and implement innovative outbound marketing strategies and programs intended to meet and exceed sales objectives.
• Ensure effective targeting, positioning, messaging and execution of marketing campaigns across the organization.
• Serve as the primary point of contact for CBU teams to ensure that demand marketing programs for the cable business increase early-stage opportunities and nurture existing pipeline throughout the sales process.
• Monitor program results and make enhancements and adjustments as needed.
• Partner with CBU and Global Marketing teams to continuously advance messaging, positioning, sales strategies and growth initiatives aligned to the market environment and customer needs, supporting integrated marketing campaigns across prioritized go-to-market initiatives.
• Build and maintain collaborative relationships with CBU and Global Marketing teams, and make recommendations for enhancements to the overall demand marketing strategy.
• Develop and implement programs and campaigns to fill the lead pipeline and align marketing planning to meet and exceed lead and opportunity goals.
• Ensure messaging and positioning are relevant to market needs, effective within marketing campaigns, and shared via sales enablement assets with the global cable and telecommunications sales team.
• Develop and execute plans for demand-focused events that support overall demand strategy.
• Collaborate with CBU, Global Marketing and Product teams to ensure event alignment with lead generation and nurture objectives.
• Support Demand Marketing leadership in driving demand generation and nurture strategies, partnering with Digital Marketing and ABM teams on hyper-targeted campaigns.