社交媒体运营经理social Media Operations Manager

Social Media Operations Manager

We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives. This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations. The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.

1. Social Media Strategy & Execution

• Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).
• Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
• Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
• Optimize platform-specific approaches by leveraging knowledge of each platform's logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).

2. Compliance & Business Acumen

• Navigate strict pharmaceutical advertising regulations (e.g., China's Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.
• Translate complex medical information into accessible, patient-friendly content without compromising accuracy.
• Monitor industry trends and competitor activities to identify opportunities and risks.

3. Performance & Accountability

• Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.
• Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.
• Manage crises or misinformation swiftly.

4. Innovation & Adaptability

• Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.
• Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.

Qualifications

• Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.
• Proven track record in KOL/KOC management and content creation for medical/health topics.
• Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).
• Skills: Deep understanding of social media ecosystems (China + global platforms).
• Strong business sense; ability to balance educational goals with commercial objectives.
• Fluent in analytics tools and compliance workflows.
• Mindset: Accountable, detail-oriented, and ethical with a commitment to compliance.
• Agile and proactive in a fast-paced, ambiguous environment.

Why Join Us?

• Impact lives by advancing digital healthcare literacy.
• Work at the intersection of cutting-edge pharma and digital innovation.
• Competitive professional growth and a collaborative culture.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.