(senior) Marketing Manager
Pfizer
Job Title
Responsibilities
1. Portfolio Management
- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting modules for the market, leading and developing POA and execution and supporting to train field force on product positioning and prioritization, supporting on tracking progress towards target
- Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Input to the country OP plan
- Interface with WWT to gain support
- Prepare report for global & country level internal communication
2. Organization Effectiveness and People Dev
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research