Group Head Of Marketing

Group Head Of Marketing

PetroApp is on the lookout for a passionate and experienced Group Head of Marketing to lead our marketing initiatives and elevate our brand presence in the competitive SaaS industry. This pivotal role will involve developing and executing strategic marketing plans that align with our corporate goals and drive customer acquisition and retention.

Your role as Group Head of Marketing will encompass overseeing the entire marketing department, over our 4 offices which located in Saudi Arabia, Egypt, Thailand, Nigeria coordinating with cross-functional teams, and ensuring consistent branding across all platforms. You will be responsible for creating compelling content that resonates with our target audience and using data-driven insights to optimize marketing effectiveness.

The ideal candidate will have a strong background in mainly in B2B, with fair experience in B2C marketing, particularly within the technology sector combined with excellent leadership and communication skills, across the Gulf Cooperation Council (GCC) markets and Egypt.

Key Responsibilities

Develop and implement comprehensive marketing strategies to achieve business objectives.

Lead and mentor the marketing team, fostering a culture of creativity and accountability.

Analyze market trends and competitive landscape to inform marketing decisions.

Manage all marketing activities, including digital marketing, content creation, events, and public relations.

Collaborate with Sales, Product, and Customer Success teams to ensure alignment in messaging and branding.

Oversee budget management and allocation for marketing initiatives.

Track and report on key performance metrics and adjust strategies accordingly.