Marketing Manager (m/w/d)

Marketing Specialist

We are looking for a creative and data-driven marketing specialist to join our team in the heart of northern Germany. Our focus is on the recruitment of professionals in the most exciting future industries. We open doors to the best companies – whether they are international market leaders or innovative regional specialists.

Are you passionate about marketing with real impact and want to combine your creativity with data-driven strategy? Do you love working with sales teams to achieve measurable results – whether through events, digital campaigns, or content initiatives? Then you are in the right place, because we are looking for you for direct placement with our clients!

Responsibilities

B2B Campaign Development and Implementation

• Development and execution of integrated marketing campaigns for the German market with a focus on lead generation and pipeline growth
• Management of cross-channel measures along the entire buyer journey – from awareness to conversion

Marketing Automation & Lead Nurturing

• Design and implementation of automated nurturing routes in close coordination with the European automation team
• Integration of account-based marketing approaches and digital touchpoints

Event Management (online & offline)

• Conception, organization, and implementation of regional events, trade fairs, and digital formats such as webinars
• Responsibility for the participant experience, lead generation, and subsequent follow-up

Performance Measurement & Optimization

• Monitoring, reporting, and analysis of all measures in terms of lead quality, conversion rates, and pipeline contribution
• Derivation of data-based recommendations for continuous improvement
• Budget responsibility and targeted resource planning

Collaboration with Sales & SDRs

• Close coordination with sales development and sales in the planning of joint go-to-market activities
• Ensuring efficient follow-up processes and high-quality lead handover
• Exchange on market feedback and account insights for fine-tuning ongoing campaigns

Qualification

Are you eager to contribute in an international environment with a lot of responsibility? Then ideally you bring the following with you:

• Several years of professional experience in B2B marketing, especially in demand generation, field marketing, or campaign management – ideally in the SaaS or software environment
• Secure handling of marketing automation, account-based marketing, and online campaigns
• Experience in organizing and implementing online and offline events – including success measurement
• KPI-oriented mindset with a focus on lead-to-pipeline conversion
• Independent, structured, and proactive working style with team spirit
• Fluent German and very good English skills in speech and writing

Benefits

• Permanent employment
• Hybrid working model or home office (within Germany)
• 30 days of vacation
• EGYM-Wellpass
• Company pension scheme
• Employee offers
• Parking garage available