Growth Marketing Manager, Lifeycle

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.

About the Role

As Persona continues to scale our go-to-market efforts, we’re looking for a Lifecycle Marketing Manager to join our team. This role is a critical part of our growth engine and offers the opportunity to lead full-funnel lifecycle programs — from strategy to execution.

You’ll be empowered to craft and launch campaign strategies that span from awareness to conversion and retention. In close partnership with Product Marketing, Demand Generation, Sales, RevOps, and Content, you’ll create high-impact, personalized campaigns that educate, engage, and activate prospects and customers.

This is a high-ownership role suited for a strategic thinker and tactical executor — someone who’s excited about building and optimizing cross-channel lifecycle experiences.

What you'll achieve at Persona

• Own the end-to-end strategy, development, and execution of full-funnel lifecycle campaigns across the buyer and customer journey for certain solutions and buyer personas.

• Collaborate with product marketing, content, design, and demand gen to launch targeted nurture programs and optimize cross-channel messaging.

• Partner with sales and revenue teams to build lifecycle programs that support sales-assisted motion, lead conversion, and account engagement.

• Map the buyer journey to identify drop-offs, gaps, and opportunities — and implement A/B testing and iteration to improve performance.

• Monitor and analyze campaign performance to generate actionable insights and continually optimize marketing effectiveness.

• Provide guidance and campaign support to cross-functional teams, ensuring on-brand, error-free, and impactful execution.

What you'll bring to Persona

• 3+ years in email marketing or lifecycle marketing, preferably in a sales-assisted B2B SaaS environment.

• A sense of ownership across owned projects and projects you support, you want to drive campaigns from strategy through tactical execution and iteration.

• A growth mindset and strong hunger to learn — you seek improvement, embrace ambiguity, and thrive in experimentation.

• Strong analytical capabilities — you’re fluent in metrics and comfortable using data to inform decisions.

• Deep empathy for the customer and buyer — you’re obsessed with understanding their needs, behaviors, and motivations to drive engagement and deliver value.

• Hands-on proficiency with tools like Marketo, Iterable, or HubSpot, and experience using CRMs like Salesforce.

• Exceptional attention to detail and project management skills — you can juggle multiple campaigns and deadlines simultaneously.

• Excellent cross-functional collaboration and communication in fast-paced, results-driven environments.

• Familiarity with privacy regulations (CAN-SPAM, TCPA, CPPA).

• Nice to have: Copywriting skills or basic HTML/CSS knowledge.

Benefits and perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.