Senior Content Marketing Manager

Senior Content Marketing Manager

At Perry Weather, we're trusted by top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. Named a Great Place to Work and an Inc. 5000 fastest-growing private company, Perry Weather is headquartered in Dallas at The Centrum in the vibrant Oak Lawn neighborhood. When you join Perry Weather, you're not just taking a job—you're making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you're passionate about making a difference and being part of a high-performing, innovative team, Perry Weather is the place for you.

As the Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes. You'll be responsible for:

• Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
• Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
• Driving content consumption that converts into qualified pipeline

Content Strategy & Creation

• Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
• Work with our Director of Science to translate research into compelling narratives
• Partner with Product Marketing to ensure content aligns with product positioning and messaging
• Work with Design and Video teams to create rich content

Distribution

• Own and optimize our organic search channels to drive qualified traffic and pipeline
• Balance keyword strategy with deep customer understanding. Ensure audience needs lead your strategy, not just search volume.
• Know our market deeply. Understand where buyers consume content and invest in placements that reach them
• Own content performance metrics with a focus on qualified pipeline contribution
• Test and iterate on content formats, topics, and distribution strategies

What Success Looks Like

• Consistent growth in qualified pipeline attributed to organic search and content
• Published Industry research reports that generate inbound interest and market discussion
• Established Perry Weather brand presence as a thought leader in heat stress prevention
• Library of customer case studies with quantifiable ROI and field evidence