Customer Marketing Executive

Customer Marketing Executive

Your manager: Customer Marketing - Commercial

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world's top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group's duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, 'conviviality' and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world's 2nd largest spirits market, the UK is a key location for our company.

At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees' wellness, inclusion and safety and to making a positive impact on our industry and environment.

Overall purpose

Build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification.

About your role

Note, this is a fixed term contract for 12 months.

The key purpose of this role is to develop the relevant investment and activation strategy to create world class customer marketing plans across Pernod Ricard UK's Wine, Spirits and Champagne portfolio. The plan will marry up both brand and customer strategies with the most effective and innovative marketing solutions for mutual growth. Critical success of this role will be tuning category and consumers path to purchase and how best motivate conversion and advocacy at critical moments in the consumers purchasing decisions and consumption moments. Your team will be at the forefront of the path to purchase creating disruptive activation in key flagships brand venues, in key city centres across the UK, driving consumer footfall and purchase through advocacy, activation and digital amplification.

Key responsibilities

• Customer Marketing Activation Plans: Lead the development of customer marketing plans, brands dependent upon role; with key internal stakeholders and managing key agency relationships
• Manage the development and implementation of key customer marketing plans
• Manage an integrated customer activity calendar; making recommendations for investment choices on a quarterly basis (in line with LE reviews)
• To proactively contribute to an evaluation culture; adopting a framework for activity evaluation and developing key learnings which can be acted upon to deliver better execution
• Lead the evaluation of key customer marketing activities; based on sales uplift, ROI, brand objectives and KPI's
• To proactively make recommendations for the development of key customer selling tools (ie selling decks, brand fact sheets) to support sell-in of brand initiatives
• To deliver category/channel based presentations for key customer reviews (ie Brand Planning Days, Sales cycle)
• To lead the development of price tracking tools for use across customer & brand teams
• Responsibility for customer marketing budget for your dedicated brand
• Monthly reconciliation of A&P spend
• To manage key customer management projects and participate in functional team meetings as required
• Creating disruptive and engaging activation within the On-Trade leading in the spirts and wine categories
• Additional reasonable duties as required
• This role is a critical interface between the brand and sales and a clear communicator, effectively communicating key brand and customer plans across the business.
• The Customer Marketing Executive will be responsible for the development and implementation of customer plans across both the On Trade and multiple touchpoints.
• Financial responsibility for customer marketing A&P delivering accurate reporting
• Monthly reconciliation of A&P with team and Finance team
• Annual allocation of A&P by customer, trackers complete on time and adhering to the guidelines
• Evaluation of campaigns ROI and adhering to our Matrix and Extract recommendations

Key Relationships

• Report to Customer Marketing Lead
• Works closely with Commercial stakeholders across all areas in the On-Trade
• Works closely with all Marketing teams to ensure full alignment against all projects and events – consultation and delivery of briefs
• Sales teams to communicate and reinforce brand plans, negotiate and agree Customer Marketing activity, and gather customer intelligence during regular meetings
• Finance department for budgets and A&P process
• Key agencies to lead the development of activities and ensure effective implementation
• Category Management team – CGA to create commercial proposition
• Brand In Hand Team – Brand Activation Team, BEAT team, Managed Customer Marketing

What you need

Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.

Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.

Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer and Pernod Ricard.

Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way.

Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.

Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes Pernod Ricard values.

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days' annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It's our way of being, and something unique you feel and experience when working for Pernod Ricard. We're committed to conviviality, and with this, you'll be Proud to Belong to our Pernod Ricard family. You'll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We're committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as 'Créateurs