Product Marketing Manager, Supply & Partnerships

Product Marketing Manager, Supply & Partnerships

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.

Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We're working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

We're seeking a strategic, detail-oriented Product Marketing Manager, Supply & Partnerships to lead go-to-market strategy, solution packaging, and partner enablement across Perion's publisher, supply, and partnership ecosystem.

This role turns complex supply-side capabilities into clear, compelling value for publishers, SSPs, and third-party partners, while ensuring integration readiness, market relevance, and consistent execution across teams. You'll collaborate closely with Product, Partnerships/BD, Commercial, and Marketing to ensure Perion's supply narrative is differentiated, competitive, and understood across the market.

Key Responsibilities

Go-to-Market Leadership

• Own the full GTM lifecycle for supply and partnership initiatives, including value props, packaging, pricing narratives, launch plans, and KPIs.
• Develop commercialization strategies for new supply integrations, marketplace features, and partner offerings.
• Analyze post-launch performance to refine messaging and commercialization.

Publisher, SSP & Partner Messaging

• Build and continuously evolve Perion's value proposition for publishers, SSPs, and ecosystem partners (yield, demand quality, outcomes, sustainability, creative differentiation).
• Develop differentiated narratives and materials- briefs, one-pagers, pitch decks, site copy for publishers, SSPs, and reseller channels.

Sales & Partner Enablement

• Build enablement toolkits (playbooks, FAQs, demos, case studies, battlecards).
• Train internal teams and external partners on key messages, differentiation, and product capabilities.
• Support strategic pitches and partner-facing engagements with tailored materials and insights.

Partner-Led GTM Support

• Support third-party partners through partner-ready messaging, product education, and co-marketing content.
• Develop solution guides, pitch materials, partner updates, and enablement assets that ensure clear, consistent execution.
• Collaborate with Partnerships/BD to support partner activation, engagement, and ongoing communication.

Market Intelligence & Insights

• Maintain POVs on supply-side trends (CTV/OLV, retail media, identity/privacy, MFA/traffic quality, sustainability, curation etc).
• Deliver competitive intel and insights to support supply and partnership teams.
• Synthesize customer, market, and competitive insights

Cross-Functional Collaboration

• Partner with Product, Partnerships, Commercial, and Marketing teams to shape roadmaps, validate product-market fit, and align GTM priorities.

Launch Execution & Measurement

• Coordinate launches with Brand/Comms, Activation, and Demand teams.
• Build case studies and performance narratives; define GTM KPIs, create dashboards and reporting loops.
• Ensure cohesive GTM execution across global and regional teams.

Qualifications

• 5–8+ years in product marketing, supply-side marketing, partnership marketing or related adtech/martech roles.
• Deep understanding of the publisher and supply ecosystem
• Proven GTM ownership across full product lifecycle.
• Strong storytelling, cross-functional leadership, analytical skills, and comfort operating in fast-paced environments.
• Ability to simplify technical concepts into clear, compelling narratives.

Tools & Skills

• Google Workspace, Salesforce, Monday.com, Canva, HubSpot, Confluence
• Strong presentation design and exceptional written communication

Base: $120,000-$140,000

Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.