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Manager, Paid Social Media Marketing
Own the development and execution of innovative Paid Social campaigns to drive strategic growth.
Waltham, Massachusetts, United States
Senior
$104,000 - 130,000 USD / year
1 week ago
Perfect Audience (Now Sharp Spring)
Self-service display advertising for SaaS and online retail.
8 Similar Jobs at Perfect Audience (Now Sharp Spring)
✨ About The Role
- The Manager, Paid Social Media Marketing will be responsible for creating and executing Paid Social campaigns across platforms like Meta and LinkedIn.
- The role involves reviewing reporting metrics, analyzing performance drivers, and communicating account health through data storytelling.
- Candidates will develop and execute Paid Social campaigns that align with business promotions and product offerings while driving core KPIs.
- The position requires providing reliable, data-supported guidance to internal teams to ensure confidence in forecasts and strategies.
- Operational excellence is a key focus, ensuring high-quality and timely campaign execution.
- Budget management, including daily, weekly, monthly, and quarterly forecasting, is a critical responsibility.
- The role includes creating and executing ongoing testing plans for various campaign elements such as creative, copy, and landing pages.
- Team management is essential, with responsibilities for assessing performance and providing regular feedback to employees.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience focused on Paid Social channel management.
- A minimum of 1 year of team management experience is required to effectively lead and support team members.
- Candidates should possess hands-on experience in campaign development, execution, and optimization across paid social platforms, particularly Meta.
- Strong analytical skills are essential, with experience using tools like Google Analytics, Tableau, and Looker.
- Proficiency in Excel is necessary, specifically for tasks involving pivot tables, vlookups, and data trend analysis.
- A proven track record of driving business growth through performance marketing is crucial for success in this role.
- Previous experience in a subscription-based or SaaS software company is preferred, indicating familiarity with the industry.
Manager, Paid Social Media Marketing
Waltham, Massachusetts, United States
$104,000 - 130,000 USD / year
Marketing
About Perfect Audience (Now Sharp Spring)
Self-service display advertising for SaaS and online retail.