Director Of Marketing, Web & Product Engagement

Director Of Marketing, Web & Product Engagement

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We have an opening for a strategic and execution-oriented Director of Marketing, Web & Product Engagement to own the vision, strategy, and roadmap for Constant Contact's growth and web experience. This role will be responsible for building a high-converting digital storefront that seamlessly connects site experiences into our product.

You will serve as the connective tissue between Product, Growth, and Product Marketing, ensuring our website and conversion flows are optimized to accelerate customer acquisition. You will partner closely with cross-functional stakeholders in Engineering, Analytics, and Design to define requirements, prioritize opportunities, and deliver frictionless experiences that scale. The ideal candidate combines a deep understanding of SaaS growth with a strong product management toolkit and thrives in fast-paced, test-and-learn environments.

What You'll Do:

• Define and own the product roadmap for the Constant Contact web-to-product funnel, including trial signup, pricing experimentation, account creation, and mid-market flows.
• Partner with Growth, Product, lifecycle marketing and Product Marketing to align roadmap priorities with acquisition and conversion goals.
• Drive experimentation and testing to validate hypotheses and accelerate funnel performance.
• Collaborate with Engineering, Design, and Analytics to deliver features and experiences that reduce friction and increase conversion.
• Champion a mobile-first approach to ensure our experiences meet the expectations of today's small businesses.
• Establish and track KPIs such as visitor-to-trial conversion, trial-to-paid conversion, and incremental adds.
• Act as a bridge across Growth and Product, fostering alignment and clear execution accountability.

Who You Are:

• 8+ years of experience in product management, digital commerce, or SaaS growth roles.
• Proven track record of delivering product roadmaps that drive measurable improvements in customer acquisition.
• Strong expertise in conversion rate optimization, A/B testing, and digital user journeys.
• Experience working with cross-functional partners in Marketing, Product, and Engineering.
• Data-driven mindset with the ability to translate insights into product strategy.
• Exceptional leadership, communication, and stakeholder management skills.
• Familiarity with experimentation platforms, analytics tools, and CMS/commerce systems a plus.
• 5 years of people management experience

Pay Transparency - All Full Time Employees

$172,400 - $215,500 USD

Why You'll Love Us:

• We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies: Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.