Senior Manager - Brand Marketing, Quaker

Quaker Portfolio Manager

Quaker portfolio, leading the Nutrition agenda for PepsiCo India is an independent standalone category and therefore requires independent management of product, stakeholder alignments and differentiated GTM approach.

The role is responsible for delivering top-line (NR Growth, Share) and bottom-line (GM %, MC) results for Quaker Portfolio in India BU.

All brand related activities: Developing strategy, product & packaging development, pack - price architecture, brand communication and activation are managed locally and are under scope for this role.

Responsibilities

Lead business and portfolio strategy for Quaker Portfolio

Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.

Develop and execute standard process for brand performance reviews (Weekly and Monthly)

Manage equity programs including ATL advertising, media planning and management and digital programs (including sentiment management).

Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc

Responsible for online shopper journey, pure player funnel management and content management

Manage brand A&M based on business needs & role of brand

Support on innovation development and project management by identifying consumer needs & trends with insights, writing product concepts and briefs, work with R&D to qualify product, NS & SRA on consumer facing claims and work with finance to deliver target financials

Impact on Key Stakeholders: Drive clear communication & execution with internal stakeholders (R&D, SRA, Nutrition Science, Legal, Sales and Supply Chain), creative & media agency partners and other external stakeholders (activation vendors).

Qualifications

Experience and Qualification

MBA-Marketing from a premier institute

6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.

Brand marketing expertise and equity exposure, preferably in CPG industry.

Skills and Behavioural Attributes

Strong experience of working on Core brands as well as building innovation pipeline to stretch TM

Self-starter and high sense of ownership

Project Management with network planning experience

Strong leadership and communication skills

Ability of working in a complex, matrix environment

High level of analytical rigor/skills, understanding consumer needs/trends and problem-solving approach

Strong collaboration skills to partner with functional teams, agency partners and Business teams