Sales Assoc Coordinator

CE Position Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market: Delivering secondary monthly targets and gross revenue growth, planning routes efficiently to increase productivity, increasing net distribution by increasing the number of outlets served, increasing weighted distribution by increasing SKU count in existing outlets, ensuring stock availability and rack execution as per planogram, relationship building in the market to maximize customer satisfaction.

Training & Communication: One-on-one training of PSRs to develop business understanding & sales capability, monthly target setting for each salesman, working with salesmen in market to coach him/her on market execution, monitoring salesmen performance using regular sales reports, communicating incentives and motivating salesmen to achieve targets.

Distributor: Distributor/Hub/Spokes appointment and retirement for territories, managing DB health (ROI) by ensuring adherence to joint business plan, jointly responsible for recruitment and retention of sales representatives, minimizing expiry/stales by ensuring FIFO and stacking norms of products, tracking correct and timely delivery of orders in the market, ensuring food compliance of every distributor, facilitating development of distributor on PepsiCo sales competencies.

Qualifications

Qualifications: Any undergraduate, post graduation (Tier 2/3 college), preferable MBA.