Omnichannel Marketing Strategy Analyst - 12 Months Maternity Cover

Shopper Marketing Strategy Analyst

Shopper Marketing is a critical part of our DX capability & key commercial growth lever – We're looking for an individual to lead the development of best-in-class shopper programmes for our brands. In this role as omnichannel marketing strategy analyst, you will partner with our brand, TCP and eComm teams to ensure our brands are world class across in-store and online retailer touchpoints. You will be responsible for the delivery of the shopper toolkits, including shopper strategy, shopper key visuals and touchpoint translations. You will work with shopper activation managers to understand the 'voice of the customer' and partner with agencies to develop bespoke overlays and activations.

Responsibilities

1. Partner with brand, TCP and eComm to create integrated campaigns with an omnichannel customer marketing lens.
2. Own the briefing and delivery of shopper toolkits, including shopper strategy, shopper KVs and generic touchpoint translations.
3. Serve as on-point for approving customer specific artwork, to ensure campaign consistency across assets.
4. Provide centralised and clear toolkit planning communication across omni marketing/ account teams.
5. Work with agency to ideate for bespoke customer overlays and experientials for relevant campaigns.
6. Manage status trackers and ensure brand are informed and updated with progress.
7. Support Omnichannel Marketing Strategy Manager with weekly meeting, including agenda planning and sharing brand campaign updates.
8. Lead 3rd party approvals where required, including approval on all shopper assets that involve their IP.

Qualifications

• A creative mindset – ability to brief, critique & approve creative concepts and assets.
• Excellent collaboration skills – this is a cross functional role within the Omnichannel Marketing team and the wider sales & marketing organisations. The role will require an ability to navigate a complex org with many stakeholder partners, and the ability to build strong relationships in order to influence and move projects forward collaboratively.
• Agility & flexibility - the role will require a flexible and responsive approach.
• Excellent project management skills – ability to coordinate several diverse stakeholders internally and externally, and acute attention to detail in managing cross-functional processes.
• Effective communication skills - written and verbal.
• Passion for problem solving - able to navigate ambiguity, find creative solutions, and ability to spot potential problems and plan to avoid them in advance.

Salary & Benefits

• Competitive annual salary + bonus
• Company mobile & PC
• Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care)

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.