Marketing Senior Analyst

Marketing Senior Specialist

This role will be responsible for supporting the design, implementation, and ongoing management of PepsiCo's Consumer Data Platform (CDP) and First-Party (1P) Data Collection initiatives across the AMESA region, with a primary focus on Egypt, KSA, Pakistan, and South Africa.

As a key link between PepsiCo's 1P data collection systems and our marketing agency partners, this role will ensure that the data we capture is effectively activated, optimized, and transformed into actionable insights—driving smarter marketing strategies and stronger consumer connections.

Responsibilities

We are looking for a dynamic and experienced Marketing Senior Specialist to join our team and support PepsiCo's digital transformation across the AMESA region. This role will be central in driving data acquisition, loyalty initiatives, CRM programs, and MarTech capabilities, ensuring our markets are future-ready and insights-driven.

Key Responsibilities

• Data Acquisition Management: Lead and oversee data acquisition initiatives across 7 markets (KSA, Egypt, Pakistan, Sub-Saharan Africa, Kuwait, Oman, UAE), ensuring consistency, quality, and compliance.
• Customer Data & Analytics (cDNA): Lead the expansion of data activation across social, programmatic, and CRM channels in multiple markets, strengthening consumer connections through smart, data-driven strategies.
• Loyalty & CRM: Manage and optimize Loyalty and CRM reporting and analysis programs across AMESA markets, delivering actionable insights that fuel consumer engagement and retention.
• MarTech Capabilities: Partner with global and regional teams to scale and enhance MarTech solutions, enabling advanced personalization, targeting, and measurement across the AMESA sector.
• Cross-Functional Collaboration: Collaborate with key stakeholders across Digital, Media, Sales, and Insights teams to integrate DX capabilities (e.g., Media2Shelf, Consumer Insights), ensuring business objectives are supported by data and technology.

Qualifications

• 3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, AdobeCampaign, Eloqua, etc • 2+ yrs of overall Digital Marketing experience • Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms:

Data Extensions, Queries, Triggered Send Definitions, and Microsites • Experience working within a brand environment, with collaboration with agencies and marketers • Knowledge of AMESA digital landscape is a plus