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GTM Associate Director, Execution Excellence ;gtm副总监,卓越执行

Own the global GTM execution excellence training framework and rollout
Shanghai
Senior
yesterday
PepsiCo

PepsiCo

Global food and beverage leader producing snacks and drinks, including iconic soft drinks, juices, and convenient packaged foods worldwide.

Foods Frontline Sales Management

This role leads Foods frontline sales management and RCD enablement/engagement. It is designed to strengthen sales total capability building, including business competency and soft skills; frontline execution capabilities by optimized KPI, R&R, standardized playbook and digital system; RCD capabilities; and RCD loyalty by engagement programs. It will be the key cornerstone to drive Foods IDT "push muscle" to enable future growth.

Responsibilities

Develop sales capability building strategy & framework

  • Design end-to-end training journeys and scalable frameworks for frontline sales, managers, and leaders; based on needs assessments to identify skill gaps across regions
  • Collaborate with regional stakeholders to ensure alignment with market-specific needs and customize if needed

Drive program content development; Create engaging training programs (eLearning, workshops, job aids) focused on:

  • Business Planning: Sales strategy, forecasting, and territory management.
  • Customer Management and WCCE: Negotiation, relationship-building, and key account best practices.
  • Store Execution: Merchandising, compliance, and in-store operational excellence.

Deliver training programs and lead Division workshops

  • Deliver dynamic in-person, virtual, and hybrid workshops to global audiences.
  • Implement train-the-trainer programs to sustain capability-building locally.

Design and constantly upgrade Foods frontline executional system

  • Assess and redesign PEP frontline sales SOP, including business analysis, RCD management, perfect store execution
  • Develop playbook/guidebook for scaled execution
  • Embed annual and quarterly must-win battles into execution system

Deploy frontline execution into digitalized TU system

  • Work with digital team to redesign TU functions to reflect key management skills
  • Track performances and work MU to uplift frontline performances

Enable RCD capabilities with right opty. identification and capabilities upgrade

  • Define right RCD capability model according to PEP GTM network, including distribution, activation and functional capabilities (org, finance, supply chain, digital etc.)
  • Build capability by training and digital solutions
  • Work with frontline to specifically run capability programs

Build RCD loyalty and sustainability with engagement programs; Design and implement engagement programs, including RCD club, bootcamps etc. to build long term partnerships

Qualifications

  • Rich frontline experiences in business management, distributor management and operations
  • Rich experience in frontline sales management and execution
  • Strong leadership skills to mobilize frontline and cross-functional teams
  • Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and frameworks
  • Strong & persuasive communication skills, influencing & collaboration skills
  • Executive maturity, high integrity & values driven
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GTM Associate Director, Execution Excellence ;gtm副总监,卓越执行
Shanghai
Sales
About PepsiCo
Global food and beverage leader producing snacks and drinks, including iconic soft drinks, juices, and convenient packaged foods worldwide.