Dcommerce Sales Manager, Benelux

Dcommerce Sales Manager, Benelux

The dCommerce Sales Manager, Benelux translates the regional digital commerce strategy into a clear channel roadmap and AOP, leading execution across eGrocery, Pureplay, and Marketplaces while driving growth, ROI, and cross-functional alignment.

Responsibilities

Lead development and execution of the dCommerce AOP and customer plans, ensuring strong integration with key retailers—especially eGrocery.

Own end-to-end A&M budget deployment (>€1MM), optimizing Retail Media investments to drive conversion and support priority brands.

Establish and run governance frameworks (forecasts, scorecards, QBRs/MBRs) with clear KPIs; track performance and course-correct rapidly.

Deliver annual sales targets (Volume, Net Sales, Contribution), ensuring pricing discipline, promo efficiency, and profitable mix.

Lead and develop a team of 3 FTEs; provide coaching, feedback, and capability building in performance marketing and negotiation.

Orchestrate the Global Capability Centre to scale performance marketing, analytics, and test-and-learn initiatives.

Manage the Picnic account end-to-end; lead Joint Business Planning, define assortment and activation strategy, and support Buying Group negotiations.

Support and advise negotiations with key customers to maximize retail media impact and omnichannel growth.

Negotiate and close CDAs aligned to customer plans; ensure strong executive alignment and stakeholder engagement.

Optimize A&M investments (formats, audiences, flighting) to improve incrementality and ROAS across Retail Media Networks.

Drive best-in-class execution standards across digital shelf, content, availability, search, and ratings/reviews.

Ensure seamless collaboration with Sales, Marketing, Category, Supply Chain, and Finance to enable plan delivery and risk management.

Act as the single point of accountability for dCommerce performance, ensuring execution quality and continuous improvement.

Qualifications

- 9+ years of E-commerce or digital marketing experience, preferably in D2C consumer brands (beauty, wellness or lifestyle is a plus)

- Extensive experience in ecommerce leadership in a fast-paced commercial environment

- A proven track record in managing P&L and driving online growth

- Established commercial leader with network in eCom in Dutch market and strong reputation (especially with key retailers) in the market to drive Partnerships and external wiring

- A customer-centric mindset with strong analytical and strategic thinking