DAM Specialist (shopper Marketing)

Digital Asset Management Specialist

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

The purpose of this role is to ensure the digital content is delivered, stored and curated in PepsiCo's Digital Asset Management system (DAM).

The scope of the DAM Specialist includes:

• sourcing digital content from internal and external partners
• curating and auditing content metadata
• providing guidance on asset reusage
• maintaining and improving asset management processes and systems

The objective of the DAM Specialist is to contribute towards building a single source of truth for digital content that allows users to consult, reuse and get inspired by these assets, and allows PepsiCo to build up a Content Engine that leverages the power of DAM.

Responsibilities include:

• working closely with internal and external partners to obtain files, maintain organization and keep DAM system up to date
• ensuring asset deliverables meet required (metadata) specs and timelines
• working with cross-functional teams consuming and producing digital content to coordinate asset requests and deliveries, as well as other ad-hoc requests
• supporting and leading change management activities to foster DAM adoption, including trainings, end-user set-up, documentation of processes and manuals
• supporting operational set-up and implementation of the DAM, including features such as digital templates, brand guidelines and automated workflows
• continually assessing and optimizing DAM processes and tools for scale and efficiency
• partnering with PepsiCo marketing teams, agencies and third parties to build a seamless process for acquiring, tagging, cataloging and managing all digital content
• developing and tracking KPIs to monitor DAM adoption, benefits and system health

Qualifications include:

• experience with Digital Asset Management systems or similar toolset to propagate and track assets through an operational workflow
• experience working within a brand environment, collaborating with agencies and marketers
• proven experience managing and fulfilling digital assets
• fluency in English
• capable to build strong customer relationships and deliver customer-centric solutions
• curious mindset capable to learn new technologies quickly
• highly collaborative team player with the ability to partner with internal and external partners across geographies
• organized and responsive, with the ability to deliver tight SLA deadlines
• attention to detail, process-oriented and meticulous data-driven nature
• experience with content management technologies (e.g. Drupal, Sprinklr, Adobe CC)

Good to have:

• experience in analytics and reporting (e.g. SQL, PowerBI)
• project management (SCRUM, PRINCE, etc.)