Brand Marketing Analyst

PepsiCo Marketing Opportunity

Join PepsiCo and dare for better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Responsibilities

The opportunity involves developing and executing marketing strategies through a deep knowledge of the consumer, analysis of insights, internal and external data to ensure the correct execution of the plans and contribute to sustainable brand growth.

Your impact includes:

1. Full responsibility for multichannel weekly sales reports generation and review.
2. Full responsibility for the 2026 AOP process ensuring a robust strategy including different marketing plans based on data analysis.
3. Continuous data analysis of sell in and sell out, including MicroStrategy and Nielsen databases.
4. Full responsibility for 2026 value platforms including strategy definition and media execution.
5. Full responsibility for A&M tracking.
6. Full responsibility of innovation pipeline follow-up.
7. Full responsibility for PWP/AOX portfolio execution.

Qualifications

Who are we looking for?

• Desired career: Marketing, Business Administration or International Business.

• Experience: at least 1 year of experience as brand intern or brand analyst.

• SAP: Basic level.

• Languages: Advanced English.

• NIELSEN: Intermediate.

• MicroStrategy: Basic.

• Stage gate knowledge.

• P&L knowledge.

• BMS knowledge.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of agreements and discounts, scholarship programs for your children, aid plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization.