Participant Marketing Executive

Participant Marketing Executive

The Participant Financial Success Marketing and Communications organization manages the development, strategy, execution, and integration of B2C and B2B2C retirement plan participant marketing efforts aligned with multi-year business strategies. As a Direct to Participant Marketing (B2C) Executive you will:

1. Lead a team of marketing strategists to design and execute all scalable participant marketing campaigns.
2. Ownership for scalable (all-plan) participant engagement communications – e.g. plan action (enroll), promotion of self-directed products (financial wellness).
3. Ownership for scalable (all-plan) in-plan advice and Personal Investor product campaigns to participant only audiences, inclusive, e.g. multi-channel campaigns and nudges, digital on-ramp design and "hero placements"
4. Crossover marketing "oversight" – Provide strategic direction and input to ensure crossover journeys are "coherent, seamless, and reflective of the workplace channel" for participants who also have retail investment accounts with Vanguard.
5. Define and deliver marketing and communications strategies to our targeted audiences, using a mix of experiments to learn and campaigns to scale and automate.
6. Build brand awareness and establish enduring relationships with retirement plan participants as well as improve client and participant satisfaction.
7. Increase consideration of Vanguard's in-plan and out-of-plan offers with participants and plan sponsors.
8. Drive conversion of products and services relevant to the plan and participant moments that matter.
9. Partner with cross-functional teams to develop technology, processes, and platform enhancements to ensure long-term sustainability.
10. Deepen use of data to trigger on key moments that matter to develop compelling, timely, and personalized marketing campaigns.

What it takes:

• Minimum eight years related work experience with five years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.

About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.