Lancaster Farming, Inc. - Digital Ad Operations Specialist

Digital Ad Operations Specialist

Lancaster Farming Newspaper is seeking a highly organized and detail-oriented Digital Ad Operations Specialist to join our growing digital team. This new position will play a critical role in the successful execution and optimization of our digital advertising campaigns, ensuring client satisfaction and driving revenue growth. The ideal candidate will possess a strong understanding of digital advertising platforms, a keen eye for data, and the ability to work collaboratively in a fast-paced environment. They will be responsible for the end-to-end fulfillment of digital ad campaigns, from placement and scheduling to reporting and optimization.

Why work with us? As we celebrate our 70th anniversary, we know that employees are a business's greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 70 years and beyond. As a team member at Lancaster Farming, you'll enjoy:

• 4 weeks PTO to start (pro-rated for first year)
• Paid Holidays
• Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
• 401(k) with Company Match
• Wellness program
• Employee Assistance Program
• Parental leave program

Lancaster Farming is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community. With a rich history dating back to 1955, we have consistently delivered high-quality content and valuable resources to our readers. As we continue to evolve in the digital age, we are seeking a dynamic and results-driven Digital Advertising Sales Representative to join our team. Free public parking available in Ephrata.

Responsibilities

• Campaign Management & Operations:
• Place creatives and schedule advertisements within Google Ad Manager (GAM).
• Monitor sign-up sheets and inventory, creating daily reports of incoming and outstanding ad assets.
• Implement changes to digital ads, including dates, targeting, and other parameters, as requested.
• Verify daily ads are ordered and feeding correctly into GAM or newsletter/e-edition email ad platforms.
• Support the implementation of new digital products and ad formats running through Google Ad Manager.
• Fulfill and report on Facebook advertising campaigns.
• Place and publish collaborative content on digital platforms.
• Performance Monitoring & Optimization:
• Monitor digital ad results and provide regular reporting on campaign performance.
• Conduct forecasting for future ad buys, assessing impression availability and ensuring quality control (QC).
• Monitor, report, and analyze programmatic ad revenue.
• Collaboration & Support:
• Provide support for digital marketing agency campaign fulfillment and correspond with the 3rd party agency support team as needed.
• Create and maintain Standard Operating Procedures (SOPs) for the sales and marketing teams related to digital advertising.
• Coordinate with the digital ad design team to ensure timely and accurate creative delivery.
• Provide support for e-subscription inquiries and issues.
• Perform minor website back-end changes or collaborate with the IT department for more complex adjustments.
• Product Development & Research:
• Conduct research for potential new digital products and advertising opportunities.
• Administrative & Financial:
• Assist with billing processes related to digital advertising.
• Support email building for various digital initiatives.

Requirements

• Proven experience in digital advertising fulfillment, ad operations, or a similar role.
• Strong proficiency with Google Ad Manager (GAM) is essential.
• Experience with Facebook Ads Manager and other social media advertising platforms.
• Familiarity with programmatic advertising concepts and platforms.
• Excellent organizational skills and attention to detail.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficient in Microsoft Office Suite, especially Excel.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Experience with content management systems (CMS), preferably BLOX CMS, and basic website backend knowledge is a plus.
• Understanding of the agricultural industry or local media landscape is a plus.